TULSA, Okla. — Brothers & Company is pleased to announce the hiring of Caleb Carroll to the position of Media Planner/Buyer, Outdoor Recreation. He will report to Laura Beth Matson, Director of Outdoor Recreation Media.

A lifelong outdoorsman, Carroll brings valuable in-the-woods and on-the-water experience to the job. As Brothers & Company’s footprint in the industry continues to grow, this hire will increase the agency’s capability to support its roster of leadership brands in the hunting and fishing verticals.

“We’re all excited to have Caleb on board,” said Matson. “It goes without saying that his passion for the outdoors will be hugely beneficial in this role. I know that both Brothers & Company’s clients and the media partners we work with will agree that Caleb is a great fit for this position.”

“I know it sounds like a cliché, but this really is a dream job for me,” said Carroll. “Few people are lucky enough to find a job that aligns with their passions. I’m excited about building lasting relationships in the hunting and fishing industries and delivering creative media solutions for the brands we’re so fortunate to represent.”

Carroll joins Brothers & Company from Consumer Affairs in Tulsa, where he was a Sales Development Representative. He holds a Bachelor of Science degree in Natural Resource Ecology and Management from Oklahoma State University.

About Brothers & Company

Brothers & Company is a full-service marketing communications firm headquartered in Tulsa, Oklahoma, with offices in Oklahoma City and Wichita, Kansas. The firm has a diversified list of clients across the country, and is an industry leader in building brands in the outdoor recreation and passion sports sectors.