CHARLESTON, South Carolina – The Murray Road Agency has added Kaelin Campbell, Performance Marketing Manager, to its growing team. Campbell will work out of the company’s Charleston, South Carolina headquarters. Campbell will oversee digital advertising, performance marketing and other related areas for clients. She will also be an integral part of the affiliate marketing team and lean in on strategic account management.

Campbell has extensive experience in the digital marketing/agency space as well as on the in-house brand side of the business. She will work closely with clients to develop multi-faceted digital strategies that connect platforms and cross-functional efforts and bring new levels of value to marketing departments and leadership teams. Her expertise in social media content, digital marketing and her passion and enthusiasm for all things marketing will help existing and prospective clients create strong marketing plans driven by data and enhanced by consumer engagement through authenticity of messaging and targeted advertising.

“Kaelin brings new talents and experience to our team,” said President Tim Brandt. “Growth in agency responsibilities and the markets we serve has created a need for digital excellency at Murray Road. Kaelin’s addition immediately builds out our capabilities and allows us to offer new and future clients exciting and comprehensive marketing services. Murray Road prides itself on in-house capabilities and having experts on staff who are leaders in their fields.”

Prior to joining Murray Road, Campbell handled all social media content and advertising as well as affiliate marketing for an organization in the health and wellness space. She also was an account manager for a digital marketing agency. Campbell has a Bachelor of Science degree in Marketing from The College of Charleston. Outside of the office, she is an avid yoga-goer and loves spending her free time on the water with her fiancé and their dog, Annie. Campbell resides in Charleston.

About Murray Road Agency

Murray Road offers a full spectrum of marketing, communications, sales support and business services. The team delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at MurrayRoadAgency.com.