Industry expert, Michele Salerno, Director of Marketing at Celerant, discusses how dealers can choose the right point of sale for their gun shop

Staten Island, NY – Leading firearms retail software vendor, Celerant Technology, participates in an educational panel at The 2021 FFLGuard Symposium this week, hosted by FFLGuard, the #1 firearms compliance program in the country. The panel provides best practices and advice to help dealers in their search for new point of sale and eCommerce technology for the firearms business.

“Replacing point of sale and eCommerce in a gun shop can be time-consuming, and is not something dealers want to do often,” stated Michele Salerno, Director of Marketing. “In this session, we will share tips and discuss the most important factors firearm retailers should keep in mind when researching new software for their businesses. More than tracking inventory and processing sales, dealers will learn how the right software can help them sell more products and make more money. ”

The 2021 FFLGuard Symposium will be held throughout the week, virtually, and is available to all FFLGuard members, as well as other federal firearms licensees (FFLs). Focusing on thought leadership and seminars delivered by firearms industry experts, the event will allow dealers to gain unmatched knowledge of firearms law and compliance, input into FFL-specific operational challenges, and insights around cutting-edge firearm retail technology.

“Having been partnered with Celerant for many years, we are excited to have Michele join our extensive lineup of industry experts to help educate participating dealers,” stated Christopher Chiaffulo, Owner and National Coordinating Counsel of FFLGuard. Any dealer considering to replace technology in their store should not miss this POS panel.”

To learn more about The 2021 FFLGuard Symposium, please visit: www.fflguard.com/2021-fflguard-symposium-firearms-industry-thought-leadership-forum-for-all-ffls.

To learn more about Celerant Technology, and Celerant’s exclusive promotion for FFLGuard Symposium attendees, please visit: www.celerant.com/fflguard-promo.

About Celerant Technology
Celerant has been supporting the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations (i.e., Weapon Depot, GunBroker, gun.deals, Guns.com, Everest.com) and more. For more information, please visit www.celerant.com/firearms.