The all-new Yamamoto Uni is a little “out there” - and so are some of the biggest fish. The Uni is an urchin-style bait with bulbed appendages that catch water and shimmy with each twitch of the rod tip.

“When it comes to catching pressured fish, showing them something new is the name of the game,” says Jack Dice, Product Development Manager for GSM Fishing. “There’s not much out there quite like the Yamamoto Uni. It’s a bait that absolutely comes to life in the water with each twitch. Each tentacle shimmies similarly to the legendary Senko, and it just seems to trick fish that baits with other profiles simply won’t.”

A custom Yamamoto plastic formula gives the Uni life, making it especially effective on smallmouth and spotted bass. Available in 8 eye-catching Yamamoto colors, the Uni can be found at Baits.com or your favorite fishing retailer.

Stay up to date with all the new baits and brand announcements on Facebook as well as other Yamamoto social media platforms.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!