Innovations In Hunting Profiled In August Shooting Industry 

Dealers share how cutting-edge technology and the current marketplace influence the way business evolves in the hunting segment specifically in the August issue of Shooting Industry.

A.J. Hoffman, co-owner of SoDak Sports in Aberdeen, S.D., advises, “If there’s something new, you’ve got to take it and run with it or you get left behind. Everything new is getting all the publicity.”

While not as boisterous as previous years, the tactical and self-defense long-gun market is assuredly healthy — customers in search of home- and personal-defense options are driving sales of MSRs and magazine-fed shotguns. With an ardent focus on the overall customer experience, Bill Robinson, president of City Arsenal in Greenville, S.C., sells several levels of MSRs to appeal to a broader spectrum of end users. “I find most customers either want a price point or are willing to pay a little more for better quality and more features,” he relays.

More highlights of the August issue include “4 Bright Insights For Added Flashlight Sales” — conscientious marketing and advocating proper handling and use are two key components. USA Shooting’s new CEO Keith Enlow has his sights on the Tokyo Games with plans on raising the profile of the shooting sports’ Olympic athletes, as detailed in “2020 Vision.” The online customer review has become the ruling force in the decision-making process: This month’s “Outdoor Marketplace” column outlines effective techniques to enhance a business’s online presence and encourage visible (and positive) feedback from customers.

The August issue of Shooting Industry can be accessed in its entirety online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email at comments@shootingindustry.com.