DENVER – Major League Fishing (MLF) provided strong, year-ending viewership by delivering growth from one year ago with its December 13, 2020 telecast on CBS Sports.
Highlights:
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League presented by T-H Marine, Abu Garcia College Fishing presented by YETI, and High School Fishing presented by Favorite Fishing.
Source: Nielsen, Live, Household National AA Proj. (000), Total Viewers = Persons 2+, MLF: CBS Sports Spectacular 5pm 12/13/20, Year Ago: 12/15/19; Ranked among HH Impressions among all Sports programming on Broadcast and Cable 11/30/2020-12/20/2020
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