Thursday, September 18, 2025

TrueTimber and Bone Collector Apparel Now Available

TrueTimber, the world’s best-selling camo brand, is excited to announce a collaborative apparel line with Bone Collector is now available. This collaboration, forged through TrueTimber’s partnership with Michael Waddell announced earlier this year, brings together the two brands’ expertise in the outdoor space to deliver high-quality apparel. The launch reflects TrueTimber and Bone Collector’s shared commitment to pushing the boundaries of innovation and performance for true outdoorsmen.

“Partnering with Michael and Bone Collector has been an incredible opportunity,” said TrueTimber CEO Rusty Sellars. “We’re excited to offer gear to hunters that reflects the thought, passion and hard work everyone involved has put into this collaboration. Michael has such a deep understanding and valuable input when it comes to what truly works in the field, so his involvement in the development of this line played an integral role in delivering on the vision.”

The new apparel line merges TrueTimber’s advanced print and product technology with Waddell’s direct input, formed by lifelong outdoors experience that has deepened his understanding of the needs of real hunters. TrueTimber and Bone Collector’s collaboration delivers high-performance and purpose-driven apparel that meets the demands of hardcore users.

“The TrueTimber team has done an incredible job bringing this line to life, from manufacturing to now getting it in the hands of consumers,” said Waddell. “We’re proud to deliver high-quality products that hunters and outdoorsmen can count on. This line is all about making the best gear accessible to those who share our passion for the outdoors, and TrueTimber was the ideal partner in making that happen.”

TrueTimber and Bone Collector apparel is now available online at BoneCollector.com and TrueTimber.com.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World's Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.

About Bone Collector

What started back in 2008 as a TV Show dedicated to being a voice for the hunting community has evolved into one of the most recognizable brands in the industry. Bone Collector, LLC., created and owned by Michael Waddell, offers TV partnerships, licensing opportunities, marketing and more, while staying true to the mission of standing up for the culture of the hunter. The Bone Collector television series, hosted by Michael Waddell, Nick Mundt and Travis Turner, takes viewers on fast paced, broadhead dulling, ammo burning hunts along with fun filled camps that embellish the culture of the Brotherhood. Bone Collector airs exclusively on Outdoor Channel and MOTV. Bone Collector licenses its trademarked skull and eyes logo with various companies’ worthy of bearing the mark and who aren’t afraid to embrace the hunting culture.

The Bone Collector brand is about the culture of the hunter, and as in our creed, “we’ll never make excuses for who we are, we are hunters, and we ARE Bone Collector!”

To learn more about Bone Collector, visit bonecollector.com, or follow us at: Michael Waddell’s Bone Collector on Facebook, @officialbonecollector on Instagram, @boogerbottom on Twitter, @bonecollector_official on TikTok. For partnership opportunities email: licensing@bonecollector.com