Buckmasters is proud to announce a new, 360-degree partnership with Legendary Whitetails, bringing together two powerhouse brands rooted in whitetail heritage and a shared commitment to the outdoor lifestyle. This collaboration comes at a pivotal moment as Buckmasters approaches its 40th anniversary — a milestone made even more meaningful with Legendary Whitetails on board.

“We’re beyond excited to join forces with Buckmasters to dominate the whitetail space and take the outdoor lifestyle to new heights,” said Tina Calvo, CEO of Legendary Whitetails. “This partnership allows us to combine Legendary Whitetails' top-tier gear with Buckmasters' trusted reputation in hunting and conservation, creating a powerhouse of quality and adventure for all our outdoor enthusiasts. Together, we’re going to push the boundaries of what it means to be ‘legendary’ in the great outdoors.

”From apparel and gear to content and community experiences, the partnership will roll out across multiple platforms throughout 2025 and beyond — offering fans of both brands more of what they love.

“This partnership with Buckmasters is something we’ve been excited about from the start,” said Stephanie Braland, Brand Marketing Manager at Legendary Whitetails. “It just made sense — two brands with such strong, authentic roots in the whitetail and outdoor space, coming together to offer something truly special. From exclusive content to engaging events and experiences for our community, there are so many exciting ways we’ll be able to engage with our customers. This was a partnership that was bound to happen, and we can’t wait to see what we accomplish together in the seasons to come!”

Jackie Bushman, Founder of Buckmasters, echoed that sentiment: “The amount of synergy between Buckmasters and Legendary Whitetails is just insane. The team at Legendary pours an incredible amount of quality and effort into everything they do — and that level of excellence aligns perfectly with what Buckmasters stands for. With our 40th anniversary just around the corner, this partnership couldn’t have come at a better time. Together, we’re creating something that truly honors our past while paving the way for the future of whitetail hunting and outdoor tradition.”

As the partnership unfolds, fans can look forward to new collaborations, co-branded initiatives, and exclusive opportunities designed to celebrate the legacy and lifestyle that define both brands.

For more information: Ahall@buckmasters.com