Thursday, December 4, 2025

Zanders Announces Rio Ammunition as new Wholesale Partner

SPARTA, IL – December 4th, 2025 – Zanders, a premier national distributor based in Sparta, Illinois, is proud to announce that it is now a wholesale partner of Rio Ammunition, one of the world’s most established and trusted manufacturers of hunting and target shotshells.

This partnership expands Zanders’ already robust ammunition offering and ensures dealers have access to Rio’s lineup of high-quality shotshells, including its popular Star Team EVO target loads and Home Defense loads and specialty offerings tailored for both competitive shooters and hunters. Rio’s rich history spans over 125 years and tradition in manufacturing cartridges for hunters and shooters alike.

“We are very pleased to welcome Rio Ammunition into our growing ammunition portfolio,” said Danny Siegler, President and COO of Zanders Sporting Goods. “Rio is a respected global brand known for its innovation, consistency, and reliability. Becoming a wholesale partner allows us to provide our customers with the inventory depth and fast, dependable fulfillment they need—especially during high-demand seasons.”

Rio Ammunition, with over 125 years of manufacturing experience and a strong presence in the U.S. market, shares Zanders’ commitment to supporting dealers with top-tier products, competitive pricing, and exceptional service.

“This is an excellent opportunity for us,” says Bryan Bornes, Managing Director at Rio Outdoors Corp. “The opportunity to partner with an organization like Zanders supports our commitment to distribution and brings the Rio legacy and new products to a key target audience.” Bornes continued, “Zanders industry expertise, and trusted name will enlarge the Rio footprint. This is an opportunity for a long term and fruitful partnership.”

Zanders dealers can begin placing orders for Rio Ammunition immediately through Gzanders.com or by contacting their dedicated sales representative.

About Zanders
Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers’ growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they’re long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit: Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com

MEDIA CONTACTS:

John Kohl, Affilium Marketing, 262-696-4566 john@affilium.com