As part of the firearms industry’s ongoing national effort to help prevent "straw" purchases of firearms, the National Shooting Sports Foundation® (NSSF®) has purchased billboard advertisements for the Don't Lie for the Other Guy® program in key locations throughout the Memphis region with the message: "Buy a gun for someone who can't and buy yourself 10 years in jail. Whatever you do … Don't Lie for the Other Guy…" The program is underway and will conclude in mid-October.

"Don't Lie" is a cooperative program between the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and NSSF, as the trade association for the firearms and ammunition industry. The effort was developed over a decade ago to raise public awareness about the seriousness of the crime of purchasing a firearm for someone who cannot legally do so.

As you know, the program also serves FFLs so you can be better prepared to deter potential straw purchases. The public campaign drives home the message that anyone attempting an illegal firearm purchase faces a stiff federal felony penalty of up to 10 years in jail or up to $250,000 in fines.

Memphis was chosen for this special campaign at the request of ATF.

Learn more about Don't Lie for the Other Guy and obtain a free “Don’t Lie” training kit at www.dontlie.org. For questions about the retailer component of the program contact John McNamara at jmcnamara@nssf.org. For questions about the public awareness campaign contact Mark Oliva at moliva@nssf.org.