DENVER (September 19, 2019) – Sportsman Channel executives may never want the summer to end as a result of the network’s ratings success in August. Sportsman Channel’s August ratings follow July ratings success (growth in total day with Men 25-54 impressions, increasing +6% compared to 2018 and +28% growth from July 2017) that leaves the network among the Top 10 fastest growing basic cable networks with the key demographic Men 25-54 for the third quarter-to-date.
Leading into deer hunting season and Sportsman Channel’s and Outdoor Channel’s week-long programming initiative #DeerWeek (September 16-22), Sportsman Channel has delivered year-over-year increases in its Men 25-54 coverage rating for 29 of the last 31 weeks.
Sportsman Channel:
Viewers interested in tuning into their favorite shows on Outdoor Channel and Sportsman Channel can choose from an array of services including: Comcast, Dish, DirecTV, Cox, Mediacom, as well as other local providers. Other content delivery options via streaming platforms include: Sling TV, Fubo and Frndly. Additionally, more than 10,000 hours of outdoor entertainment is available via MyOutdoorTV (MOTV).
Measurement Term of the Month: HD Penetration. HD penetration refers to the percent of homes that have access to the high definition format of a network’s signal. More than 98% of all homes now have at least one HD capable TV and tuner, typically a large flat panel television. Because viewers have become accustomed to the clearer images of high definition, HD has become essential for success. The leaders in high definition penetration in the outdoor space are Outdoor Channel and Sportsman Channel. Outdoor Channel’s HD penetration is 80% and Sportsman Channel’s is 42%. Pursuit, which is in SD only on DirecTV and Dish DBS platforms, has a 9% HD penetration.
For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman
Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV
About Sportsman Channel Canada: Launched in 2019, Sportsman Channel Canada joins Sportsman Channel and Sportsman Channel HD in the Outdoor Sportsman Group stable of networks that are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. Sportsman Channel Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel Canada embraces Canadian’s passion for the Great Outdoors through its commitment to deliver content produced by, and for, Canadian outdoorsmen and women, as well as the best outdoor content produced in the U.S. Stay connected to Sportsman Channel Canada online at www.sportsmancanada.ca., Facebook, Twitter and Instagram #IAmSportsman. #MyOutdoorTV
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
Source: Nielsen, Marketbreaks, Live+7, AA (Projected Units), 2019 (7/1/19-8/25/19), Year Ago (7/2/18-8/26/18). M-Su 6A-6A; Cable Networks ranked among % growth with Men 25-54 versus year ago. SPMN total day Proj. Units for July 2019 vs July 2018 and July 2017. HD subscribers based on July 2019 Nielsen U.E. Pursuit HD homes figures are based on OSG estimates; assumes 100% HD distribution in non-satellite homes.
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MEDIA CONTACT:
Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com