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The December issue of Shooting Industry presents an early look at the 2023 New Business Year, and how dealers can stay present (and profitable) through the year-end buying season. One component sure to facilitate this endeavor is SI’s giant 2023 New Product Showcase — spotlighting products from more than 60 brands.
In the last weeks of the year, Hank Yacek contends, “Many retailers are largely distracted by higher daily sales, increased customer counts and managing the increased marketing efforts. Instead, they should be taking a large chunk of time out of the schedule to look at their sales data from the previous year.” He outlines how stores can join in and benefit from a deep dive into data in “5 Ways To Celebrate National Firearm Data Management Month.”
Home-based FFL dealers have been at the center of one of the more dominant (and certainly controversial) conversations this year in Shooting Industry. Editor Jade Moldae presents three notable talking points from their side of the aisle in “‘Pariah’ Dealers Have Their Say.”
Southwick Associates asks, “Do you really know your firearms customers?” In order to maximize your sales potential, it’s important to know the motivators behind a purchase. In their latest study, they’ve identified five distinct customer segments and provide an overview of their differences.
SHOT Show 2023 is just around the corner — and roaring back in a big way. “All-In On Fun” highlights how NSSF is preparing for the industry’s largest trade event of the year, with an eye on supporting pre-pandemic numbers of attendees with quality exhibits and events.
Will your store be “omnichannel marketing ready” in 2023? Chances are it already is. FMG Publications’ Digital Content Editor Ashley McGee argues a marketing strategy that uses a combination of digital and traditional avenues will be more effective than going all-in in one form or another.
Additional Dec. features include Bryan Hendricks’ assessment of how stores are “Navigating Lingering Scarcity” due to supply shortage crimps in the reloading markets. Doug VanderWoude’s “Visual Merchandising 101” outlines how to convert guests into paying customers with intentionally arranged stores and product displays. And Carolee Anita Boyles lends “10 Tips To Make Your Next ATF Inspection Better” — chief among them is the need to be “present” as the business owner and FFL holder.
In the Personal Defense Market column, Massad Ayoob evaluates what will be trending next year — with microcompact pistols set to continue their domination and revolvers staying the course. Shoot Like A Girl Founder Karen Butler addresses how a “Helpful Loved One” can sometimes be an obstacle to successfully assisting a first-time buyer with their purchase, and offers ways to bring them onto your team, in the Arms & The Woman. The industry welcomed millions the past two years, so staying the course after the surge is an opportunity to retain new target shooters as repeat customers as Samantha Pedder explains in Best Practices.
Dealers looking to add new product lines to carry in-store, manufacturers seeking new wholesale partners or suppliers sourcing new material need look no further than the Greatest Buyer’s Guide In The Universe — a detailed directory of industry contact information.
Discover more at ShootingIndustry.com: Easy-to-navigate sections, new products, online exclusives and digital issues are just a click away. Sign up for Dealer Advantage emails to get the latest industry news and new product introductions every week. Join the conversation anytime: comments@shootingindustry.com or facebook.com/shootingindustry.
CONTACT: JADE MOLDAE