The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR 24 is a deep-diving crankbait that can reach depths up to 24 feet deep.

“The DR 24 is the culmination of ideas and concepts that I’ve had for probably the last 12 or so years,” explains Crispin Powley, Senior VP of Fishing at GSM. “I wanted to be able to design a deep-diving crankbait that’s body amplified the effect of the lip. The key design concept of the DR 24 is the “shoulder ledge” that acts as an extension of the lip, increasing pressure on the bait and allowing a smaller bait to achieve incredible depths. We call this Ledge Technology. We have been blown away by the effect it has on getting a crankbait incredibly deep.

Featuring an internal transfer weight for increased casting distance, the DR 24 is built to cover water and force strikes. “Growing up on the Tennessee River where cranking is king, I can honestly tell you it’s been a long time since I’ve seen something innovative in the genre of deep-divers,” says Powley. “The DR 24 is an incredible tool that’s unlike anything else out there.”

The DR 24 is available in 6 proven Bill Lewis colors. Get yours today at Baits.com or your favorite fishing retailer.

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