Strategic use of Display and Video advertising drives over 13,000 clicks at a fraction of typical industry costs.

Insight Media Stream revealed performance results from one of its digital advertising campaigns, showcasing a highly effective strategy that overcame common industry platform restrictions. The campaign achieved a blended CPM of $8.03, significantly lower than the industry average for endemic media.

Faced with the challenge of reaching a targeted audience in a compliant manner, the campaign leveraged a dual-channel approach. High-efficiency display ads built broad awareness for products, while engaging video creative drove deeper interaction, resulting in a campaign-wide click-through rate (CTR) of 0.27%. The campaign's success is further validated by its downstream impact on the company’s web presence, including a significant increase in daily visitors and growth in branded search terms.

"By focusing on a strategic media mix, we were able to reach a qualified audience more effectively and for a much lower cost than we see on traditional endemic sites, all while driving significant traffic to online properties," said Susan Harkins from Insight Media Stream.

Campaign Performance Highlights:

• Over 5 Million Impressions delivered across Display and Video in one month.
• $8.03 Blended CPM (Cost-Per-Thousand Impressions), dramatically lower than endemic industry averages.
• 13,550 Total Clicks at an average CPC of $2.97.
• 0.27% Average CTR, significantly above industry benchmarks.

Performance by Channel:

The campaign's success underscores the viability of programmatic digital advertising for firearms industry brands seeking to maximize their marketing ROI in a complex digital landscape.

About Insight Media Stream:
Insight Media Stream specializes in digital media advertising with expertise in developing effective strategies for industries facing unique marketing challenges.

Media Contact:
Insight Media Stream
470-207-3699
sales@insightmediastream.com
https://insightmediastream.com/