Bozeman, MT. – MYSTERY RANCH, an industry-leading backpack company devoted to making mission-specific packs is pleased to announce that Sam Soholt has joined the brand’s Hunting Ambassador team.

Soholt is an incredible hunter, photographer, avid outdoorsman, and public land activist from the Midwest where he still resides today. Sam is the Co- Founder of Public Land Tees and owner of the legendary Public Land Bus. His efforts have raised over $100,000 for public lands and conservation organizations in the last 3 years.

“I have spent the majority of my life simply pursuing opportunities that allow me to be outdoors the maximum amount of time each year,” said Soholt. “So far, that pursuit hasn’t let me down, and as my career in photography and public land advocacy grows, I find myself doing more of exactly what I set out to do. Life is just a collection of memories, and while I’m here, I plan on collecting as many as possible.”

Soholt’s photography and conservation efforts can be found across the hunting landscape. MYSTERY RANCH is thrilled to have Sam as their newest Hunting Ambassador, leaning on his influence in both the western and whitetail markets.

About MYSTERY RANCH:

MYSTERY RANCH is committed to building the finest load-carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. #BuiltForTheMission