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(Accokeek, MD) - Beretta anticipates thousands of visitors next week at its redesigned NRA Annual Meetings and Exhibits booth. The booth has an open floor plan with new visuals, debut areas of recently launched new products, and a stage for visitors to interact with Beretta ambassadors.
For specific details regarding what is happening in the Beretta booth, video and photos from the show, schedules for booth activities, social media feeds, new product information, and online promotions only available during the show, be sure to check out Beretta NRA Show.
Beretta, a leader in the firearms industry, continues to demonstrate its ability to bridge the latest technological advances with traditional aesthetics and contemporary design to provide users of its products with advantages both on the range and in the field.
With more than 230 firearms on display in the Beretta booth (#6255), visitors will have the opportunity to view a variety of Beretta’s new and featured guns. Among these featured guns will be our recently launched pistol products, the Beretta APX Carry and the Beretta 92X Performance.
Specifically designed for concealed carry, the brand-new Beretta APX Carry pistol extends the proven Beretta APX series to now include a single stack, sub-compact profile offering. Ideal for home and personal protection or for any defensive situation, the APX Carry features aggressive slide serrations, a textured grip frame, and a flat trigger guard that enable the user to ensure and maintain a firm, secure, and instinctive grip in all situations, making it the perfect concealed carry choice.
Launched recently at the 2019 IWA Outdoor Classics in Nuremberg, Germany, the Beretta 92X Performance competition pistol utilizes one of the most reliable and world-renowned operating systems. Combined with the technical advantages of its Vertec steel frame and a heavier Brigadier profile slide, you get a high-performance pistol specifically designed for power, speed, and accuracy.
Located in the Sako and Tikka section of the booth, Beretta will display a wide range of rifle offerings, including the Tikka T1x Rimfire. The new Sako and Tikka Selector and Sako Custom Configurator applications will also be accessible in the booth. These applications allow customers to order Sako 85 series, Sako Premium, and the full line of Tikka rifles with configurations specific to their personal shooting style. Customers will be able to choose select calibers, stock wood quality, engraving styles, barrel lengths, sights, triggers, and muzzle threading options, as these choices are applicable to the selected model.
Approximately 100 pistols will be showcased between the pistol pavilion and the APX Carry counter, which include the full line of the Beretta APX pistols and the Beretta 92G Elite LTT. Built in partnership with Langdon Tactical Technology, the Beretta 92G Elite LTT combines the Vertec/M9A3 slide and M9A1 frame that Beretta professional shooters have always loved with a dovetail fiber optic sight and LTT ultra-thin grips.
Beretta will also be hosting a special presentation for the official conclusion of the Torture Tour, last year’s daunting season-long hunt to prove that the new Beretta A400 Xtreme Plus is the ultimate waterfowl shotgun.
Comprised of four hunts across North America with 20 demanding hunters and the same five branded guns, the Torture Tour will culminate at the NRA Annual Meetings and Exhibits with a reintroduction to this prominent product, a reunion with members of the tour, and the reveal of the final video depicting this grueling tour that put the A400 Xtreme Plus through its paces.
Throughout the week, Team Beretta shooters and Beretta ambassadors, which include Diane Sorantino, Kim Rhode, Meagan Harrington, and Todd VanLangen, will be available in the Beretta booth (#6255). These ambassadors will also participate in various events within the booth and will be featured on Beretta social media pages.
Throughout the show, Beretta will also host daily live “Learn from the Pros” tutorials and discussion sessions with Beretta ambassadors and Team Beretta shooters, during which spectators can learn new techniques and skills and ask our industry experts questions about a wide range of topics. With session topics that range from self-defense skills to perfecting your hunting techniques, the Beretta ambassadors participating in these events include our Team Beretta shooters as well as Beretta ambassadors Ernest Langdon, Natie Hosie, and Courtney Sweetser-Smith.
These live sessions will be livestreamed on Beretta USA’s Instagram and Facebook pages throughout the duration of the show.
Each day, the Beretta booth (#6255) will be the site of a live drawing for a chance to win $50,000. Additionally, Beretta will conduct daily drawings for an APX Carry handgun as well as other prize drawings throughout the NRA Show. You must be present to win these prizes. Drawing times and all other details can be found on BerettaUSA.com.
Stay tuned to Beretta’s social media pages and with the hashtag #nraberetta for an inside look of the daily ongoings at the Beretta booth.
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.
USA Contact:
Kimberlee Eveland
301-283-2191 ext. 1384