Siberian Coolers, makers of premium ice chest coolers and accessories, is introducing a new color, Sahara Tan, this spring to the Alpha Pro Series line in addition to existing color options White and Granite.

“As the premium cooler market continues to grow, we are expanding the range of color options for consumers,” said Frank Duff, National Sales Manager. “The Sahara Tan coolers were inspired by tan and pale shades of brown infused into the granular sand of the natural desert and are a perfect color option to off-roaders and campers alike.”

Founded in 2015, Siberian Coolers manufactures premium coolers by designing an extremely durable product with superior insulating properties for a variety of end markets and uses. The coolers are rotational-molded (the same process used to make whitewater kayaks) to ensure impact resistance and long-term durability and come with a lifetime warranty.

The full-frame sealing lid gasket combined with walls filled with premium insulation offers industry-leading ice retention. Other features include integrated cam style latches which keeps the lid securely closed; self-stopping hinge; tie-down slots for solid mounting; sleek, smooth, no-snag design, packs tight with other gear; recessed mounted latches; integrated padlock ports; certified bear resistant and includes reversible feet for a slip or non-slip option.

About Siberian Coolers

Whether you’re a hunter, fisherman, outdoorsmen, camper, or tailgater, ice retention and durability is a must have for your cooler. To get more information on the company and its full line of products, accessories and to pre-order the new Alpha Pro Series “Sahara Tan” Cooler visit www.siberiancoolers.com.