Associate Channel Marketing Manager – Springfield, MA
At American Outdoor Brands, we are proud to offer some of the most popular names in the shooting, hunting, and rugged outdoor enthusiast markets!
We are dedicated to creating, growing, and preserving strong consumer brands that deliver innovative and high-quality products. Our efforts focus on meeting the needs of consumers who have a passion for the adventure, freedom, and personal inspiration offered by embracing the great outdoors. We have successfully grown from a single firearms operating division founded in 1852 under the iconic Smith & Wesson brand to four operating divisions today.
With more than 18 highly respected consumer brands -- and growing -- we are well positioned to serve the large outdoor lifestyle products market opportunity. American Outdoor Brands Corporation represents our enhanced strategic direction, our broad range of product offerings, and our plan to continue building upon our portfolio of strong American brands. American Outdoor Brands Corporation serves as the holding company for the historic Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent our firearms, manufacturing services, accessories, and electro-optics divisions.
We have only just begun our journey toward achieving our vision of being the leading provider of high-quality products for the shooting, hunting, and rugged outdoor enthusiast. This large and growing market is populated by active lifestyle consumers who pursue their activities with passion and seek out brands they can trust. With a track record of creating, preserving, and acquiring respected brands, we remain committed to our future growth -- focusing on brands that best support the needs and lifestyle of our valued customers.
American Outdoor Brands (and its affiliates) is an equal opportunity employer, and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.
The Associate Manager, Channel Marketing is responsible for creating, implementing and managing channel marketing strategy to ensure objectives are accomplished on time and on budget. The successful candidate will conceptualize develop & implement multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives.
Essential Duties and Responsibilities:
Strategic Decision Making
· Identifying and implementing new techniques for capturing consumer consideration during the purchasing.
· Design information gathering tools to enhance our understanding of retail activity.
· Develop key performance metrics for each channel program.
· Be able to identify marketing opportunities within collected data and generate reports and presentations that generate action.
· Generate, maintain and adjust monthly and annual budget forecasts.
· Partner with the Creative Services team to develop visuals and messaging that supports campaign objectives.
Overall Administrative Responsibilities
· Deliver highly disciplined and organized approach to project management, often within tight timeframes.
· Coordinate with sales management, brand and marketing communications, product management as well as finance and other departments.
· Manage 3rd Party vendor partnerships, typical examples are fulfillment, decorating and rebate services.
· Develop high impact co-marketing campaigns, incorporating demand generation, social media and integrated marketing campaigns in conjunction with key retailers driving traffic to Smith & Wesson products.
· Develop and implement training materials and programs for the sales team. Examples include Brandlive webinars, "On The Hip" Armorers training etc.
· Regular communication with sales managers and/or clients on all marketing deliverables.
· Maintain digital and creative assets for dealers.
· Design and manage experiences for the Retail Advisory Council.
· Drive best in class in-store point of purchase merchandising for consumer products at key retail channel partners from proposal to implementation.
NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.
Education and Experience:
· Bachelor's Degree in Business or related field. Master's degree preferred.
· 2 to 5 years of experience in B2B or B2C marketing within the sporting or firearms industry preferred
· Fundamental understanding of how to market towards businesses and consumers alike.
· Basic understanding of a retail environment and positioning brands for success.
· Ability to define strategies based on goals and data.
· Firearms knowledge and use desirable.
· Strong attention to detail.
· Exhibit a sense of urgency and independent initiative toward accomplishing objectives on time.
Competencies and Skills:
Physical Demands:
· Exhibits strong organizational and decision-making skills. Ability to strategically think through new processes.
· Proven ability to collaborate and build relationships. Team centric ability to establish and maintain positive and effective working relationships throughout the business.
· Passion to win, ability to motivate and drive next level results, strong business acumen, team player. Ability to maintain a high level of energy and enthusiasm.
· Ability to work efficiently in a high demand, team oriented, and fast-paced environment while maintaining focus on priorities and managing multiple assignments to meet deadlines.
· Accurately identifies problems, issues and opportunities to set a course of action based on facts and good judgement.
· Excellent intuitive, analytical and problem-solving skills.
· Exhibits excellent verbal and written communication to include listening and presentation skills.
· Regular and predictable attendance is required.
· Some work is required in "off-hours" for business meetings/company events.
· Ability to sit for prolonged periods of time in front of a computer.
· Ability to move about facility on regular basis to perform physical activities, such as, but not limited to, lifting heavy equipment (up to 30 lbs. unassisted), bending, standing, climbing or walking.
· Visual and hearing acuity.
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment and Personal Protective Equipment:
Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.
The following Personal Protective Equipment is required:
* Safety glasses with side shields and hearing protection required when on manufacturing floor
The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.
Benefits include competitive medical, dental, and vision coverage for employee and qualifying dependents as well as 401(k) with company match, Profit Sharing plan, Employee Stock Purchase Plan, product discounts, and generous paid time off.
Link to apply: