SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce AvantLink as the official Affiliate Platform Partner of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.

AvantLink is a leading affiliate marketing platform that connects merchants, affiliates and influencers to drive measurable results through performance-based partnerships. Its data-driven tools and transparent approach will help exhibitors maximize their impact and reach at Industry Day.

“There’s no better place to connect publishers and brands than Industry Day at the Range,” said Scott Chaplin, VP of Global Sales Operations at AvantLink. “AvantLink is proud and honored to serve as the official affiliate marketing sponsor of this incredible event. As we celebrate 20 years, AvantLink remains the trusted source for bringing 2A publishers and brands together.”

Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.

“We’re excited to announce AvantLink as the Affiliate Platform Partner for the 2026 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “Its platform is a great fit for our exhibitors, helping them reach new audiences and track performance effectively.”

Through this collaboration, AvantLink’s affiliate marketing expertise will play a key role in promoting the event and driving traffic to participating exhibitors. With a focus on performance and transparency, AvantLink will empower exhibitors to expand their reach and create meaningful, lasting connections with their audience.

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.

About Industry Day at the Range

Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.

As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.

AvantLink Celebrates 20 Years of Affiliate Marketing

AvantLink is proudly celebrating 20 years in business as a leading affiliate network! Built on trust, transparency, and real human intelligence. From managed program services to monthly affiliate webinars, we help your business grow. Want to learn more? Contact us at sales@avantlink.com

Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager

Email: Kelsey@shotshowrangeday.com