A year ago, at the NRA Show in Dallas, Outdoor Wire Digital Network’s Paul Erhardt and Dan Zimmerman sat down with Bruno Beccaria, who was just one month into his new role as General Manager of Burris Optics, a company under the Beretta Holding S.A. umbrella. Beccaria had already built a strong track record with successful leadership roles at Franchi and Benelli before Beretta tapped him to lead Burris. Earlier this month, during the NRA Show in Atlanta, we again caught up with Beccaria, and Jordan Egli, Director of Marketing for Burris, to get Bruno’s perspective on running yet another Beretta brand—and how the transition from firearms to optics has been going.
