GunBroker Continues to be the Firearms Industry’s
Leading Advertising Platform

GunBroker.com, the world’s largest online marketplace for firearms and accessories, announced strong third-quarter advertising and partnership growth, driven by new brand collaborations, high-performing sweepstakes campaigns and rapid adoption of its innovative BUY NOW feature.

GunBroker Advertising Momentum Accelerates

From July through September, GunBroker.com expanded its digital advertising footprint and introduced new tools connecting brands directly with millions of firearm enthusiasts. The quarter saw notable gains across sweepstakes participation, social media engagement and email marketing performance.

Sweepstakes Campaigns Boost Brand Awareness

The GunBroker.com Monthly Sweepstakes program, launched in July, has quickly become one of the platform’s most effective awareness drivers. Partnerships with CZ-USA, Savage Arms and Taurus attracted thousands of new subscribers and highlighted featured products through exclusive giveaways and high-traffic promotions.

Paid and Organic Social Media Campaigns Deliver Results

In response to strong marketplace demand, GunBroker introduced paid social media campaigns across Instagram, X (formerly Twitter) and Facebook. Early test campaigns from select brands and sellers produced exceptional engagement, delivering high shares, impressions and comment activity.

BUY NOW Integration Expands Across Industry Brands

GunBroker’s BUY NOW feature—linking a brand’s product page directly to live GunBroker listings from authorized dealers—continued to gain traction in Q3. More than 35 brands now utilize the integration, which filters listings by condition, price and availability for a seamless buyer experience.

Recent adopters include Henry Repeating Arms and Diamondback Firearms, with additional firearm and optics manufacturers preparing to launch integrations ahead of the holiday season.

Email Marketing Outperforms Industry Benchmarks

GunBroker’s targeted e-blast campaigns maintained open rates exceeding 70%, outperforming industry norms. Dedicated, category-specific sends based on browsing and purchase behavior continue to be among the platform’s best-performing advertising options for brands seeking measurable results.

Storefront Program Sees Accelerated Growth

GunBroker Storefronts—customizable brand pages for sellers, manufacturers, nonprofits, and service providers—continue to gain adoption as an effective way to reach the largest e-commerce audience in the shooting sports industry. The program’s rapid growth can be seen at GunBroker.com/s/.

For Advertising Inquiries:
advertising@gunbroker.com