[Burnsville, MN] — Guns.com, the leading online shopping experience in the firearm industry, proudly announces that Savage Arms and Henry Repeating Arms have joined its growing list of partners to implement the company’s innovative “Buy Now” technology. The addition of these iconic American manufacturers comes just in time for the busy holiday shopping season, further expanding the convenience and reach of Guns.com’s e-commerce solutions for millions of gun owners nationwide.

Henry and Savage Arms, along with recent additions Retay, Diamondback, and Archon, join a roster of forward-thinking brands that have adopted Guns.com’s “Buy Now” integration across their entire product catalogs.

As the first online retailer to introduce this breakthrough technology to the firearm industry, Guns.com continues to redefine the online gun-buying experience. The “Buy Now” button connects customers directly from a manufacturer’s website to a correct, in-stock listing on Guns.com from brick-and-mortar dealers coast to coast. This ensures a seamless, accurate, and hassle-free purchase experience, ultimately increasing sales conversions.

“Our industry-leading technology provides the best online shopping experience the Second Amendment community has come to expect,” says Mark Lewke, Corporate Partnerships Manager with Guns.com. “More gun owners continue to prefer the modern way of buying and selling guns we offer, and our partners, like Henry and Savage, are a big reason for this shift."

In addition to the “Buy Now” integration, Guns.com offers manufacturers a suite of digital marketing and sales tools — including in-cart instant rebates, custom brand pages, and real-time reporting — empowering brands to connect directly with customers while driving traffic and sales to local FFL dealers.

With an industry-first combination of digital innovation and brick-and-mortar support, Guns.com helps firearm manufacturers reach millions of customers while strengthening relationships with local retailers across the country.

Manufacturers interested in expanding their digital footprint this holiday season and beyond can contact Mark Lewke, Corporate Partnerships Manager, at advertising@guns.com.