Wednesday, May 15, 2019

Yamaha Becomes Exclusive Motor Sponsor For B.A.S.S. Conservation


BIRMINGHAM, Ala. — B.A.S.S. officials announced today that Yamaha is now the official motor sponsor for B.A.S.S. Conservation.

As part of the deal, Yamaha is providing 115-horsepower Yamaha outboards for all four of the B.A.S.S. Live Release Boats used to return bass safely to their home waters after weigh-ins. The boats also feature a special wrap displaying Yamaha logos.

“B.A.S.S. has had a longstanding, excellent relationship with Yamaha,” said B.A.S.S. CEO Bruce Akin. “Both companies are active in vital conservation missions that benefit all fishermen. So, this partnership makes sense from every angle.”

In addition to recognizing Yamaha as the exclusive motor sponsor of the Live Release Boats, Yamaha and B.A.S.S. have agreed to work closely together on many conservation projects affecting both freshwater and saltwater initiatives.

“We have a long record of leadership in resource conservation,” said Martin Peters, Yamaha Marine senior manager, Government Relations. “That’s why we are proud to be the official conservation partner of B.A.S.S. We are dedicated to protecting fisheries for future generations, and we look forward to attacking the growing problem of invasive species in our North American rivers and lakes.

“The North American Model of Wildlife Conservation says that our fish and wildlife belong to all Americans and should be managed in such a way that they will be available forever. Yamaha believes in this model and is the only outboard manufacturer with a published code of ethics by which all Yamaha employees and pro anglers abide.”

“Yamaha and B.A.S.S. have a parallel conservation vision,” said Gene Gilliland, national conservation director for B.A.S.S. “We both understand that clean water and healthy fisheries are vital to the future of bass fishing. Their track record of success in saltwater fisheries policy is very impressive, and we hope to leverage that success when we are battling threats to freshwater recreational fishing such as invasive species.”

Yamaha has been active in fighting threats to sportfishing in saltwater fisheries, including opposing the expansion of longline fishing off the east coast of Florida and supporting legislation to phase out the use of large-mesh drift gillnets along the California coast, he noted.

“We will be working together to advocate for scientific fishery management, protect and enhance fish habitat, secure access to public waters and educate anglers on techniques to maximize the survival of released fish. In addition to working with state and federal agencies on fishery policy, we hope to engage B.A.S.S. members in grassroots efforts that address local issues — and encourage those anglers to become advocates for our conservation vision in the political arena.”

For more information, visit Bassmaster.com.

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 510,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, BassPro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.

Media Contacts: Dave Precht, 205-313-0931, dprecht@bassmaster.com; Gettys Brannon, 864-490-7864, gettys@mcalistercommunications.com