Wednesday, October 9, 2019

TV’s Heartland Bowhunter Partners with Audience Development Firm for Direct to Consumer Strategy

Tuesday, HB Outdoors, owners and producers of the award winning Heartland Bowhunter TV show, announced a strategic partnership with Audience Sherpa to manage and engage their consumer viewing audience.

TV’s Heartland Bowhunter Partners with Audience Development Firm for Direct to Consumer Strategy

DENVER, CO- Tuesday HB Outdoors, owners and producers of the award winning Heartland Bowhunter TV show, which airs on The Outdoor Channel, announced a strategic partnership with Audience Sherpa to manage and engage their consumer viewing audience. This strategy includes expanding HB Outdoors' direct to consumer marketing efforts revealing their audience's content consumption patterns, affinity for certain content, brands, products and services along with greatly increasing HB's ability to reach, engage and measure their audience's actions.

Michael Hunsucker, co-founder of HB Outdoors, shared thoughts on the strategic partnership and future goals for the media brand. "Today's content landscape is changing by the minute and the consumer is in control of where, when and how they will watch both their favorite long form and short form content. The key, as a content producer, is to understand who wants what and where they want it, down to the actual individual user level. We were lucky enough to be involved with some Audience Sherpa led campaigns in recent years and saw firsthand how effective they are at identifying individual people, understanding their intentions and then activating them for a desired result. This is crucial for our brand as we continue to build our audience and engage them to expand not only our content reach but action-based results for our key brand partners."

Audience Sherpa already engages and manages consumer audiences for a handful of outdoor brands including Bowtech and Leupold & Stevens. Founder Tim Glomb added "Heartland Bowhunter has such an engaged fan base and produces such high quality content that partnering with them was a no-brainer for us. In a media landscape where brands struggle to measure engagement and their investments in TV, are frustrated with decreasing social reach and where they have very little insight as to WHO is actually engaging with their content investments in general, Heartland Bowhunter has consistently proven that they do in fact move the needle for their partners and have a rabid fan base thirsty for their content. We're extremely proud to help them get even closer to their audience and offer hyper-personal content experiences to that fan base and continue to prove they move the needle for their brand partners."

The partnership’s first engagement is a fan survey collecting and mapping psychographic data from viewers to help shape HB’s content production as well as inform future personalized offers from HB partners. Viewer feedback is processed in real-time and triggers automated yet 100% personalized content email funnels informing the audience of upcoming episodes, news and other information based solely on an individual’s answers. That survey lives publicly at https://www.heartlandbowhunter.com/fan-survey

Heartland Bowhunter just wrapped season 12 on the Outdoor Channel and this week released episode 3 from season 6 of Behind The Draw on its YouTube channel. In addition to serving major brands, Audience Sherpa will also be presenting scalable dealer based solutions at the upcoming Hunter Retailer Show in Nashville, TN this coming March, 2020.

About Audience Sherpa

Audience Sherpa builds, manages and engages consumer databases for brands, events and media companies across Outdoor, Beverage, CPG, Entertainment, Esports and other industries. By offering clients strategy, technology and labor services, Audience Sherpa measures and converts brand marketing efforts into highly contextualized consumer databases that inform product development, go to market strategies and ultimately trackable revenue by using personalization and customized consumer experiences across social, paid media and owned media properties. More at https://www.audiencesherpa.com/

About HB Media

HB Media produces award winning content such as Heartland Bowhunter, Heartland Waterfowl, Behind The Draw, Full Strut and short films seen on Outdoor Channel, YouTube and other outlets. With a focus solely on quality of content, HB Media has partnered with major outdoor brands such as Ram, Bowtech, Yeti, Nomad, Bass Pro Shops among many others.