Normally, QA Outdoors reaches out to C-suite leaders and industry figures outside or normal circle of acquaintances for their unique insights. Today, we reach into our circle of industry contacts. Pete Brownell, CEO of Brownells, is contributing a series of features  to The Outdoor Wire Digital Network that offer us glimpses of industry happenings and suggestions we can utilize to improve our businesses in this period of economic uncertainty. Today, Q&A Outdoors drills deeper into Pete’s assertion that we need to think beyond the idea of creating a solid value proposition to create a values proposition with our customers.

Q&A Outdoors conversation with Pete Brownell.