MINNETONKA, MINNESOTA — Introducing the next generation DT from Rapala®, the DT® Fat and DT® Fat SureSet. These wide-bodied beasts aren’t for the faint of heart, so if you’re looking to root out the hawgs on your next angling adventure, let it all hang out because fat is the new in.

Featuring an aggressive wobble, the DT Fat and DT Fat SureSet work perfectly for any type of shallow structure including riprap, old fence lines, lily pads and brush piles.

“The combination of the wide body and bulky profile allows for maximum displacement and vibration while on the retrieve, resulting in a hard wobbling action and excellent body roll for the perfect fish catching action,” said David Fritts, crankbait aficionado and Rapala pro staffer. “In the top three feet, the DT Fat and DT Fat SureSet action can’t be beat.”

Touting the DT family reputation, the DT Fat and DT Fat SureSet dive down fast and stay there. The snowplow lip protects from hang-ups, and by briefly pausing as soon as you hit an obstruction, the buoyancy of the lure kicks in and responds with a quick fish striking action sure to tantalize the weariest of species. Two hook’em and hold’em VMC® SureSet hooks ensure your hawg is not going anywhere.

“The wide body action is perfect when a slow retrieve with plenty of wobble is the preferred choice,” said Fritts.

Constructed out of balsa, the DT Fat and DT Fat SureSet display holographic eyes, black nickel belly hooks, square lip, and internal rattle system that make these lures a must-have for any angler.

Sometimes you just gotta throw your weight around to turn the hawgs on.

About Rapala

Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Storm, Luhr-Jensen, Terminator and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit rapala.com.

Media Contact:
Brian Anderson (612) 375-8514 brian.anderson@clynch.com