MIAMI, FL — O. Mustad and Son is pleased to announce that it has named Brothers & Company as its agency of record for the Americas, effective immediately.

“For Mustad, partnering with the right marketing agency in the Americas is vitally important to our growth strategy and affirming Mustad as the hook of choice for professional and recreational anglers,” said Mustad President of the Americas Jordan Davis. “Having worked with the Brothers & Company team in the past, I knew that their devotion to their partners, their quality of work and service, and their unbeatable knowledge and passion in the space made them the right choice.”

Brothers & Company will be assisting Mustad - Americas with strategic marketing, media planning, public relations, content placement, social media and brand creative development. The goal of this partnership is to help grow the Mustad reputation in a highly competitive market, while developing and disseminating compelling brand stories to consumer and trade partners. 

“We couldn’t be more thrilled for the opportunity to work with Mustad. It is a privilege to represent such a great brand that has some of the finest products in its category,” said Brothers & Company Senior Vice President Jeff Tolle. “Mustad is one of the oldest and most respected names in fishing, and Brothers & Company will extend every effort to support Mustad’s brand strategy and lead boldly in the fishing industry.”

“I am personally honored and excited to be working with the Brothers team once more, and can say on behalf of the Mustad family that we look forward to partnering with Brothers to bring the Mustad brand to the forefront of the industry,” said Davis.

About Brothers & Company

Brothers & Company is a full-service marketing communications firm headquartered in Tulsa, Oklahoma, with offices in Oklahoma City and Wichita, Kansas. The firm has a diversified list of clients across the country, and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors.

About Mustad

Founded in 1877, O. Mustad and Son (Mustad) is a Norway-based manufacturer of fishing equipment for sport, commercial, industrial, and traditional fishing applications. With a presence in more than 160 countries, Mustad serves customers in the Americas, Europe, the Middle East, Africa, Asia and the South Pacific. For more information, visit 
Mustad-Fishing.com.

Media Inquiries:

John Taranto
316-351-5418
jtaranto@broco.com