Tuesday, June 19, 2018

Great Outdoors Month Council Welcomes Aspira as New “Lead Sponsor”

Washington, D.C. - The Great Outdoors Month® Council is pleased to announce Aspira™ as its new Lead Sponsor for 2018 and beyond!

Aspira is dedicated to providing connected experiences for the outdoor recreation industry.  Its comprehensive suite of reservation and licensing technology and service solutions support federal, state, provincial, and local government park, campground, and conservation agencies, as well as private campground owners, conveniently connecting them with outdoor adventure seekers from around the world. 

Aspira is supporting Great Outdoors Month® throughout the month of June by helping state “Recreation Coordinators” introduce people to healthy, active outdoor fun in their states, enhancing recreation participation and growing the recreation economy.  It will also promote Great Outdoors Month® signature events and activities to its network of outdoor recreation enthusiasts through digital marketing efforts, including promotion on its flagship website, ReserveAmerica.com, which attracts more than 17 million annual unique visitors, as well as through commercial partners, including retailers.

In addition to working with Recreation Coordinators, Aspira will assist state park and tourism agencies with crafting, producing and distributing PSAs featuring Governors encouraging their residents and visitors to enjoy public lands and waters.

“Great Outdoors Month® is an initiative that encourages people to connect with and enjoy the outdoors, a mission that aligns perfectly with our own,” said Mark Trivette, Chief Executive Officer at Aspira. “Aspira is proud to support the Great Outdoors Month initiative, along with the facilitators of events that celebrate the health and economic benefits brought forth by outdoor recreation. We look forward to providing our community of millions with convenient access to discover, learn about, and book recreational experiences across the country this month.”

The Great Outdoors Month® Council welcomes Aspira, and looks forward to Aspira’s participation in Great Outdoors Month® and encouraging people to get outdoors through signature events including Kids to Parks™ Day, Bike Travel Weekend, National Fishing and Boating Week, National Get Outdoors Day, the Great Outdoors Month® Day of Service, the Great American Campout and more.

For more information on Aspira, visit www.aspiraconnect.com.  For more information on Great Outdoors Month®, visit www.greatoutdoorsmonth.com.

Contact: Ben Nasta (202) 682-9530

   bnasta@recreationroundtable.org