DENVER – Sportsman Channel continues to show strength with year-over-year gains in primetime (7 p.m.-12 a.m.) on Tuesday (up +12%), Friday (up +9%), Saturday (up +13%) and Sunday (up +43%) in the key demographic Men 25-54 during the first quarter of 2018 compared to one year ago. The hunting/fishing/shooting lifestyle network also experienced additional ratings success the last week of the first quarter (Week of March 26-April 1) with an increased viewership during six of seven nights during the week (Tues, up +389% and Weds, up +160%) compared to a year ago.

 

“Sportsman Channel continues to shine with its unique and focused programming,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “Sportsman Channel appeals to viewers who live the outdoor lifestyle and there are tens of millions who live, breath, and can’t get enough of the life and our programming. The network’s successes are testimony to that.”

 

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV

Source:  Nielsen Media, Live Coverage Rating, Q1 2018: 1/15/18-4/1/18 vs 1/9/17-3/26/17, excludes first two weeks of Q1 due to technical issues with Nielsen, % Growth with Men 25-54; Week of 3/26/18-4/1/18 vs 3/20/17-3/26/17, Rankings and % Growth with Men 25-54.

 

 

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com