Thursday, April 19, 2018

Heron Outdoors and ScentBlaster Retain Providence Marketing Group as Agency of Record

EMORY, Texas — April 19, 2018- Heron Outdoors, the makers of ScentBlaster, a highly effective tool that assists hunters in distributing attractant scents more efficiently is pleased to announce their collaboration with Providence Marketing Group.

Providence will be responsible for media planning, public relations, and strategic planning for the ScentBlaster brand. As a new product in the industry, ScentBlaster will utilize PMG’s strong background in PR and tactical advertising to introduce the brand to the market.

“We are very eager to begin work with Providence Marketing Group,” stated Heath Hardwick, President of ScentBlaster. “We feel that we have a product that meets a specific need for hunters like nothing else on the market. When we combine that with PMG’s expertise in marketing and PR, the sky is the limit.”

“We look forward to working with Heron,” stated Jeff Bergmann, President of Providence Marketing Group. “They have come up with a product that can help any big game hunter increase their effectiveness and success in the field, and we look forward to growing with them.”

ScentBlaster takes a hunter’s existing scent and liquid attractant and magnifies its power and effectiveness.  Introduced last August at the 2017 Texas Trophy Hunters Extravaganzas in Houston, Fort Worth and San Antonio, the product is available online at scentblaster.netamazon.com and aotv.shop.  It can also be purchased at authorized dealers across the country.

About Heron Outdoors

Established in 2017 and based in Emory, Texas, Heron Outdoors was co-founded by Heath Hardwick and Randy Dotemoto with the mission to design, develop and manufacture innovative, branded consumer products for the outdoors industry. To learn more about ScentBlaster, visit www.scentblaster.net, or follow us on FacebookTwitter, and Instagram.

About Providence Marketing Group:

Providence Marketing Group has been offering proven marketing solutions within the outdoor industry to efficiently and effectively drive the business of its clients. With an emphasis on media buying, media planning, marketing strategy and public relations, Providence provides creative and effective solutions that deliver results. Under the direction of President Jeff Bergmann, Providence brings years of experience and know-how in the outdoor sporting market to help propel brands to new levels.