Reporting to: Creative Director                                                                        Job Location: Mount Joy, PA 17552

Kinsey’s is seeking a motivated marketing and social media specialist to maintain their websites and grow their social media reach — among other marketing responsibilities. This position requires fundamental marketing techniques: creating engaging content, maintaining consistent branding, and implementing marketing campaigns, events and programs to promote the missions of Kinsey’s Archery Distribution and Kinsey’s Consumer Brands.

Position Requirements

o    A bachelor’s degree in marketing, communications, or a related field is preferred but not required

o    First-hand archery / hunting knowledge and experience is a must

o    1 – 3 years of experience in a comparable role in a professional setting

o    Solid experience with WordPress

o    Solid knowledge of Search Engine Marketing (SEM), social media, and digital marketing tools (including tracking, analysis and reporting of data and results)

o    Demonstrated success driving content across multiple social channels

o    Additional experience in general Marketing and PR is preferred

o    Excellent written and oral communication skills

o    Strong photography skills are desirable

Principal Duties & Responsibilities

o    Manage online avenues of marketing, including: company website, social media pages, email campaigns, etc. This includes utilizing available co-op dollars to promote, sell and implement advertising opportunities as outlined in the Marketing Media Packet.

o    Ensure that content on Kinsey’s and Kinsey’s Consumer Brands’ websites is timely, relevant, creative, and integrated with current marketing campaigns.

o    Effectively utilize all applicable social media outlets to grow awareness for archery-centric content and to generate sales

o    Design at an adequate level as required by the digital design software and platforms (Adobe Creative Suite, WordPress, MailChimp, Facebook, etc.)

o    Take creative direction and handle numerous projects by responding quickly to priority design requests to take advantage of immediate opportunities and/or needs

*Applicants should submit a resume via:

email: HR@KinseysInc.com – use Digital Designer/Social Media Specialist for the subject title.

Website: www.kinseysinc.com – careers section

About Kinsey’s
Kinsey’s is a leading distributor to the outdoors/archery industry. Carrying items from more than 500 brands, in-stock and ready-to-deliver, the company offers domestic and international retailers a wide array of products and services, including a 950-page catalog, an online ordering system, a custom-fletching program and more. The company also owns innovative consumer brands including BlackHeart, Fin-Finder, Elevation and October Mountain Products. For more information, visit KinseysInc.com.