Friday, February 16, 2018

Radians Heeds Color Trends

MEMPHIS, TN —— Radians, a market leader in the development and manufacturing of safety gear for shooters and hunters, showcased their ladies aqua Lowset Range Combo at the 2018 SHOT Show in Las Vegas.

According to the National Rifle Association (NRA), “women are the fastest-growing segment of gun owners. Whether it’s for self-protection, hunting, or target shooting, women are showing more interest than ever in owning firearms.” From 2001 to 2010, says the NRA, “the number of female target shooters has risen 43.5%.”

According to Wes Miller, Director of Sales for Sporting Goods, “Women are also showing an increased interest in hearing and eye protection to protect them while target shooting or hunting. They want safety products that fit their size, are comfortable to wear, and offer maximum protection. They also want style and convenience. While pink is a popular color, aqua is on the rise.”

To address the color trends in the marketplace and the desire for convenience, Radians showcased a Lowset Range Combo kit in aqua at the 2018 SHOT Show. Their range combo is a convenient safety solution for new female shooters who are in the market for both ear and eye protection. The kit includes a Lowset, compact-folding earmuff (NRR21) and an aqua/charcoal shooting glass that is impact rated (+) per the ANSI Z87.1 standard. The shooting glass has a smaller frame to provide a better fit for ladies and youth. The MSRP is $29.99.

If you are new to gun ownership and want to learn more about hearing and eye protection, Radians offers free downloads of their Fast Facts, which can be found at www.radians.com under the “Info” tab.

Radians’ safety gear, which is sold through authorized distributors, is available at fine sporting goods outlets and e-commerce sites. For more information, visit their website and click on the “Sporting Goods” tab or call toll-free 1-877-723-4267 to speak to a safety professional.

Radians® is a Memphis, TN-based manufacturer of quality PPE, including safety eyewear, RadWear® high visibility apparel, rainwear, hearing protection, hand protection, head gear, cooling products, heated jackets, eyewash stations, and lens cleaning systems. Radians has partnered with highly respected companies including DSM Dyneema, DEWALT® and BLACK+DECKER™ to provide high performance personal protection products. Their brands include Crossfire® by Radians, Arctic RadWear®, Nordic Blaze®, and VisionAid®.  An ISO 9001:2008 certified leader in the PPE industry, the company has additional facilities in Reno, NV, Thomasville, NC, British Columbia, and the United Kingdom. For more information, visit www.Radians.com.