FERNANDINA BEACH, FL. — Growing your business in the hunting and shooting sports markets depends on knowing your customers' needs and motivations. With support from the National Shooting Sports Foundation (NSSF), Southwick Associates has produced the first-ever consumer segmentation study of firearm owners to help manufacturers and retailers understand consumers on a deeper level. Join a special webinar this Monday, November 20th at 2pm EST to learn more about the eight primary consumer segments that encompass all U.S. firearm consumers and how to employ the results to increase your company's sales and performance.

Click here to register for the webinar or contact Rob Southwick (Rob@southwickassociates.com) for more information.

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Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.