LINCOLN, Nebraska — Hatteras Yachts ®, a legendary builder of luxury motor yachts and convertible sport fishing yachts, has selected Swanson Russell as its agency of record. Based in New Bern, North Carolina, Hatteras is a 56-year-old company that pioneered the use of fiberglass in sport fishing yachts.

Hatteras Yachts was founded by Willis Slane, who strived to create a fishing boat that would be strong enough to withstand the legendary, rough waves off Cape Hatteras. The luxury yacht brand has been locally and nationally recognized by media outlets such as Robb Report, which awarded the brand's 70 Motor Yacht as the "Best of the Best" in 2016.

"We are pleased to have partnered with Swanson Russell for their thought leadership in brand development, ability to cultivate new customers, and create strategies for increasing repeat purchases." said Joe Cacopardo, Director of Marketing for Hatteras Yachts.

Swanson Russell was selected by Hatteras Yachts to provide brand and creative development, event segmentation, thought leadership, strategic planning and public relations, among others.

"Anyone who has spent time on blue water is familiar with legendary Hatteras yachts," said Dick Placzek, Swanson Russell executive vice president and group account director. "We are fortunate to be able to work with this iconic brand to help launch new yachts as well as enhance the customer experience people have for the brand."

Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell's Real Connection™ approach to identifying where brands and audiences meet. To learn more, visit www.swansonrussell.com.