Friday, October 20, 2017

Humminbird® Announces Ice Fishing Promotion

Humminbird Brand Manager, Ray Schaffart, gives an overview of the new Humminbird ICE HELIX CHIRP GPS G2 units.

Humminbird® Announces Big Ice Fishing Promotion:
Buy an ICE HELIX® 5 or 7 CHIRP GPS G2 Unit and Receive a Free
High-Definition LakeMaster Map



RACINE, Wis. – Now thru March 30, 2018, ice anglers will have the opportunity to gear up with the most advanced ice fishing sonar model ever developed AND get a free high-definition map of their favorite lake while they're at it. Customers can choose from more than 1,500 high-definition LakeMaster maps available through ChartSelect™ at chartselect.humminbird.com. All Humminbird® LakeMaster lake maps are fully compatible with the new ICE HELIX G2 Series and include exclusive features like depth and shallow-water highlighting and lake level offset.

Upon purchase of an ICE HELIX 5 or 7 CHIRP GPS G2 model, a unique promo code will be given to each owner once the unit is registered on humminbird.com by March 30, 2018. The consumer then has until June 30, 2018 to redeem that code to download the free Humminbird LakeMaster lake map of their choice from chartselect.humminbird.com. Consumers get one free map per registered ICE HELIX G2 unit.

The ICE HELIX 5 (5" screen) and ICE HELIX 7 (7" screen) CHIRP GPS G2 models take accuracy and clarity to new levels for hard-water fishing. Unlike traditional sonar that operates at a single 200 kHz frequency, CHIRP send pulses across a maximum range of 130 kHz to 250 kHz, resulting in more detail and resolution. What anglers see on the ICE HELIX screen is crisper and has remarkable target separation, meaning consumers will be able to differentiate between a fish holding tight to the bottom and their lure. This jaw-dropping clarity is obvious whether the angler views the screen in flasher or 2D sonar mode.

The Humminbird ICE HELIX also cuts through sonar "noise" unlike any other unit. It features an easy-to-use Interference Rejection system, which allows anglers to select from one of five settings to eliminate competing sonar signals in the water, resulting in a clearer screen. The benefits of this technological advancement are huge, particularly when fishing crowded spots where multiple fish finders send sonar signals throughout the water column.

Also new for these ICE HELIX models is the ability to select multiple screen views based on personal preference and fishing application. For the first time, ice anglers can view a Flasher/Sonar combo view. This will be popular among ice anglers as it features the traditional flasher view with the added bonus of 2D sonar, making fish and lure history visible on the ice for the first time. Additional screen view options include Flasher/Sonar Zoom, Flasher/Chart, Sonar/Chart, and Sonar/Sonar Zoom. The popular Flasher-only view is ultra-responsive and has 4 times the resolution of previous models.

The ICE HELIX 5 and 7 CHIRP GPS G2 units, as their name implies, have built-in GPS that functions harmoniously with the new Humminbird Basemap, a pre-loaded mapping system that includes contour lines and points-of-interest to more than 10,000 U.S. lakes. In addition, these units can read highly detailed and accurate LakeMaster maps, helping anglers quickly find productive water with 1-3' contour lines. This reduces the number of holes that need to be drilled and allows for precise waypoint placement on key fishing structure.

Everything a winter angler needs comes standard with ICE HELIX 5 and 7 CHIRP GPS G2 units – including the CHIRP Ice Transducer, an 800H x 480V color TFT display, a handy soft-sided carry case, gimbal bracket and hardware, 9ah battery and charger. For more information call Humminbird at 800-633-1468 or visit www.humminbird.com/ice-series.

About Johnson Outdoors Marine Electronics, Inc.
Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors and consists of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird® is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers and premium cartography products. Minn Kota® is the world's leading manufacturer of electric trolling motors, as well as a complete line of Talon® shallow-water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.

About Johnson Outdoors
JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle®paddles; Extrasport® personal flotation devices; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and digital charts; SCUBAPRO® dive equipment; Silva® compasses; Jetboil® outdoor cooking systems; and Eureka!®camping and hiking equipment.



Media Contacts:
Heather Miller, 864-607-7922, heatherm@gunpowderinc.com
JC Maldonado, 414-510-7243, jcm@gunpowderinc.com