LINCOLN, Nebraska –– Peak Nano has selected Swanson Russell to lead its branding efforts in three industries. Based in Coppell, Texas, the company focuses on nanotechnology development used in an array of products made for government and corporate clients.

Peak Nano specializes in the development and deployment of transformative nanotechnologies through its Peak commercialization process (investment, manufacturing scale up, global sales rollout). Current portfolio technologies range from advanced energy storage to corrosion resistant coatings and ultra-high performance optics for both military and commercial applications.

"Our business provides solutions across various industries with multiple customers who are preparing to launch 'Peak' enabled products," said Jim Welsh, Peak Nano CEO. "It was critical for us to find the right marketing partner who understood our technology, our vision and our markets, Swanson Russell is clearly the best company for us to partner with."

Swanson Russell will be assisting Peak Nano by providing services in brand and creative development, strategic planning, thought leadership, and public relations.

"We are especially pleased to work with Peak Nano because of the innovative, potentially disruptive technology they bring to market," said Dick Placzek, Swanson Russell executive vice president and group account director. "Companies often tout their competitive advantages in small increments but Peak Nano's technology truly is rule-breaking."

Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell's Real Connection™ approach to identifying where brands and audiences meet. To learn more, visit www.swansonrussell.com.