Allen McCormick Joins SIG SAUER, Inc.

McCormick will serve as Vice President, Marketing

Newington, N.H. – SIG SAUER, Inc. is pleased to announce the recent addition of Allen McCormick, who will serve as Vice President, Marketing, bringing with him a wealth of experience and leadership. He will lead SIG SAUER marketing and development of the SIG brand, spearheading company initiatives across Firearms, Ammunition, Electro-Optics, Suppressors, Airguns and Training divisions.

An experienced leader and marketer, McCormick spent 28 years (9 years active duty) in the U.S. Army as an infantry officer, including multiple deployments to both Iraq and Afghanistan before retiring as a Lieutenant Colonel. His marketing background includes brand management roles within organizations such as Proctor & Gamble and cross-functional leadership within agency organizations including BBDO, Saatchi & Saatchi and POSSIBLE.

"Allen's distinguished background in the U.S. Army, as well as many years in the marketing world, make him a perfect fit for SIG," said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales at SIG SAUER. "He understands the challenges of engaging with consumers and how to build brands as well as the needs of the warfighter and law enforcement professionals."

"SIG SAUER is the undisputed leader in innovative and quality products that are relied upon by military, law enforcement and commercial users throughout the world," said McCormick. "I'm honored to join such a world-class brand and talented team; and excited for the opportunities to increase the reach of SIG SAUER into current and new segments of the market."


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SIG SAUER, Inc.
SIG SAUER, Inc. is The Complete Systems Provider™, leading the industry in American innovation, ingenuity, and manufacturing. SIG SAUER® brings a dedication to superior quality, ultimate reliability, and unmatched performance that has made it the brand of choice among many of the world's elite military, government and law enforcement units as well as responsible citizens. SIG SAUER offers a full array of products to meet any mission parameter, including handguns, rifles, ammunition, electro-optics, suppressors, ASP (Advanced Sport Pellet) airguns and training. The largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland, SIG SAUER is an ISO 9001: 2008 certified company with more than 1,600 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER AcademySM, go to sigsauer.com.