American Outdoor Brands Corporation is seeking a Digital Marketing Analyst for their Battenfeld Technologies location in Columbia, MO.
Battenfeld Technologies, Inc. (BTI) is looking for a highly motivated Digital Marketing Analyst to work within our Marketing Department and Digital Marketing Team. The successful candidate will be responsible for working towards improving our Digital initiatives and increasing ROI of our online marketing activities. The Digital Marketing Analyst will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns is essential.
Essential Duties and Responsibilities:
Managing and supporting reporting efforts specific to digital marketing across multiple channels (search engine optimization, websites, landing pages, display, mobile, social and/or email).
Apply digital analytics techniques to accurately report on all digital marketing campaigns, content, social and search.
Preform competitive analysis to identify opportunities in digital marketing channels
Perform bi-weekly, monthly and annual SEO, content and social media audits
Develop custom marketing dashboard concepts via Excel
Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
Work with social listening tools to analyze mentions and sentiment analysis and identify opportunities to enhance online presence
Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
Understand key performance indicators (KPIs) to measure campaign and resource performance and identify efforts for improving engagement, acquisition, and/or retention.
Partner with internal and external resources to build and deliver weekly, monthly and annual reports.
Support efforts to build an automated marketing dashboard and continuously improve the dashboard based on business needs.
Participate in discussions with team members on business programs and initiatives.
Work with external vendor partners, specifically in the area of digital analytics.
Participate in discussions with team members to understand the goals of business partners and provide insights and analysis on strategies to address those goals (via digital, social and mobile, and content marketing).
Become familiar with functions performed by other marketing disciplines.
Assist in developing digital research and intelligence programs to drive insights for marketing.
Other duties as assigned.
NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:
Bachelor's degree --preferably relevant to Business Administration/ Marketing
Work experience 4+ years in marketing related field
Passion for the outdoors/outdoor industry
MBA or other advanced degree a plus.
Online certification course in online marketing
Competencies and Skills:
Experience in working within a marketing/ business intelligence environment
High level of experience working with digital analytical software (such as Google Analytics, SiteCatalyst, Coremetrics, etc)
Proficient with Excel analysis and reporting
Strong proficiency with MS Word and PowerPoint for producing reports and presentations
Experience in analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
Experience working with Marketing Automation and CRM tools
Enthusiastic and self-motivated
Meticulous attention to detail, with an overall passion for continuous improvement
Innovative and creative, with excellent communication, presentation and interpersonal skills
Quick learner and passion to grow in a fast-paced environment
Must be team oriented with the ability to work on high collaboration and performance teams
Physical Demands:
Regular and predictable attendance is required.
Some work is required in "off-hours" for business meetings/company events.
Ability to sit for prolonged periods of time in front of a computer.
Ability to move about facility on regular basis to perform physical activities, such as, but not limited to, lifting heavy equipment (up to 50 lbs. unassisted), bending, standing, climbing or walking.
Visual and hearing acuity.
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment and Personal Protective Equipment:
General office environment, with some exposure to plant environment, with fork lift and other general hazards.
Exposure to the outdoors, unstable ground, and some climbing.
Drug Free Environment
EEO
www.aob.com/careers
To apply, please use the following link:
https://recruiting.adp.com/srccar/public/RTI.home?c=1055241&d=External&r=5000213653206&_fromPublish=true#/