Newell Brands CEO, Mike Polk, has hailed Pure Fishing as one of the most promising sporting brands within the group. ↑ Newell Brands CEO, Mike Polk, has hailed Pure Fishing as one of the most promising sporting brands within the group.
The new owner of Pure Fishing has singled it out as one of the most promising sporting brands within the new company.

Mike Polk, CEO of Newell Brands, which took over Pure Fishing's parent company, Jarden Corporation, in a $15.4 billion deal, made the comment on the day he announced that the new owner intended to sell off some Jarden product lines over the next two to three years.

Polk described Pure Fishing as having 'amazing' potential. "It is a great business and the Pure Fishing team is really adept at driving consumption," he said.

His comments will act as a welcome confidence boost following his sale announcement.

He added that the effect of this sales policy will result in a slowdown in core sales at Jarden during 2016, but that it still expects growth of between 3% to 4%.

Which active lifestyle industry brands that could be included in the sale will depend on a brand equity study expected to be completed in August.