BIRMINGHAM, Ala. — B.A.S.S. today announced a partnership with Busch beer, who will be the title sponsor for Bassmaster Elite at Cayuga Lake event June 23-26 out of Union Springs, N.Y.
The tournament pits 107 of the top bass anglers in the world against each other as they compete for the $100,000 first-place prize.
"B.A.S.S. is excited to have Busch join our sponsorship team," said B.A.S.S. CEO Bruce Akin. "The Busch brand has always had close association with the great outdoors and we're pleased the company is demonstrating that by joining us at the Cayuga Lake Elite Series event."
At the Bassmaster Elite Series tournament, Busch will offer fans a chance to win the ultimate fishing getaway with four-time Classic champion Kevin VanDam in its "Catch One. Win Big" promotion, as well as Busch product sampling at the Bassmaster Elite Outdoors Expo.
"Busch beer has a well-established dedication to outdoorsmen who enjoy fishing our nation's lakes and streams – whether they're professionals or amateurs," added Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. "We're thrilled to serve as the title sponsor of the Bassmaster Elite and look forward to raising a glass to recognize the angler who earns a win at Cayuga Lake."
For a chance to win, consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com. They'll then be entered for a chance to win weekly premium prizes including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime to one of four possible destinations to go fishing with professional bass fisherman, Kevin VanDam.
From watching the first boats take off at 6:15 a.m. ET on Thurs., June 23, to the winning weigh-in announcement at Frontenac Park on Sunday, June 26, to participating in the family-friendly Elite Series Expo, all activities and venues are free and open to the public.
For more about the Busch Beer Bassmaster Elite at Cayuga Lake, visit Bassmaster.com. And, for more information on the Busch Fishing Game and how to enter visit, www.Busch.com/Busch-Fishing.
About Busch Beer
Busch was introduced in 1955 – holding a noted place in Anheuser-Busch history as the first new brand after the repeal of Prohibition – and still features the same time-honored recipe that was first brewed 60 years ago. Busch Light and Busch are currently the sixth and seventh best-selling beers in America, respectively. For more information on Busch, visit www.Busch.com, www.Twitter.com/BuschBeer or www.Facebook.com/Busch.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization's fully integrated media platforms include the industry's leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.
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Media Contact: Helen White, 205-313-0944, hwhite@bassmaster.com or Dave Precht, 205-313-0931, dprecht@bassmaster.com.
