Thursday, March 31, 2016

Outtech Inc. Partners with Brandlive

PORTLAND, Ore. — Brandlive, the leading web-based platform for enterprise-class branded live video, yesterday announced a partnership with Outtech, Inc., one of the outdoor industry's leaders in sales and marketing with a portfolio of category-leading brands.

With a large customer base that includes over 2,600 independent dealers, major chain stores, all major sporting goods distributors, national buying groups and mail order catalog businesses, Outtech is turning to Brandlive as an important partner for the future of their product training and communication programs.

"Live video is already proving to be one of the most revolutionary tools we could have asked for," said Outtech President Jay Scholes. "It's very exciting to be able to get the best product experts and personalities in front of key audiences in such scalable, yet personal way. With everything from product development to commerce now moving at such a rapid pace, Brandlive is exactly what we need, at exactly the right time."

With Brandlive's platform, Outtech plans to expand their retail associate education programs, increase direct engagement with their retail partners, and bridge communication gaps traditionally found in manufacturer-to-consumer distribution channels.

"Outtech has clearly proven to be a pioneer in sales and marketing for the outdoor industry, and we are extremely happy to be partners with them and all the great brands they represent," says Mac Howard, VP of Strategic Partnerships at Brandlive.

About Brandlive, Inc.

Brandlive, Inc. provides a cloud-based live video + social + product merchandising platform embraced by major brands to conduct interactive online product training, marketing and eCommerce events. The innovative platform enables brands to scale their best product experts directly to global online audiences. Customers such as GoPro, The North Face, REI, Cabela's, Gerber Gear, Rockwell Tools and Ace Hardware use this solution to launch products, increase eCommerce sales, create innovative live marketing programs and conduct more cost-effective sales training. Brandlive, Inc., is based in Portland, Oregon, and can be found at www.yourbrandlive.com.

About Outtech Inc.

Established in 1989, Outtech Inc. is one of the outdoor industry's leaders in sales and marketing and maintains a portfolio of brand leaders across the categories they represent. Outtech already has a strong group of over 75 industry specialists spread across multiple divisions and continues to expand.

###

Contact:
Steve Gehlen
Brandlive, Inc.
503.819.6219
steve@yourbrandlive.com