BIRMINGHAM, AL — Huk, a performance apparel company offering quality, technical fishing clothing to anglers, has upgraded its sponsorship and signed a three-year agreement with B.A.S.S. to become a Premier Sponsor of all Bassmaster tournament circuits.
Huk signed on as a supporting sponsor shortly after it was launched in 2014. Headquartered in Charleston, S.C., Huk aims to serve all anglers, especially bass anglers, with clothing designed for their sport. As part of their Premier Sponsorship, Huk has entered into an apparel licensing agreement with B.A.S.S. and will also become the official merchandise vendor at B.A.S.S. events.
"We're very pleased to continue our partnership with a brand as strong as B.A.S.S. and to support the growing sport of bass fishing," said Ben Verner, president of Huk. "We are a company that shares their passion for fishing and the sport."
Under the deal announced today, Huk will be a premier-level sponsor of the 2016 GEICO Bassmaster Classic presented by GoPro, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, B.A.S.S. Nation, Toyota Bonus Bucks Bassmaster Team Championship, Carhartt Bassmaster College Series and Costa Bassmaster High School Series.
"By becoming a Premier Sponsor, we are honored to support some of the very best anglers in the world by providing them with the most technically advanced and innovative performance apparel on the water today," Verner said.
Bassmaster Elite Series pros including Kevin VanDam, Skeet Reese, Gerald Swindle and Brandon Palaniuk are members of the Huk pro team. Testimonials and tips from the pros can be found on its website, www.hukgear.com.
Huk will also share its performance apparel lines with the fishing public at the Bassmaster Classic Outdoor Expo presented by Dick's Sporting Goods. The apparel company will also be activating at the Bassmaster Classic takeoff at Wolf Creek Park and the Classic weigh-in at the BOK Center. The 2016 GEICO Bassmaster Classic will be held in Tulsa, Okla., March 4-6.
"B.A.S.S. is proud to have Huk as a member of our sponsor family," said Bruce Akin, CEO of B.A.S.S. "Bass anglers and fans are Huk customers, and the company's commitment brings a strong presence to the ever-expanding sport of bass fishing. We look forward to continuing our joint efforts in growing our sport."
About Huk
Huk Performance Apparel's mission is to unite all fishermen in the way a "huk" is a piece of equipment common to every single form of angling. From freshwater to salt, offshore to inshore, bait to artificial, spinning to casting to fly — our passion is all the same. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. We are there for every fisherman, from the first cast to the last. For more information, go to www.hukgear.com or www.facebook.com/hukgear.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization's fully integrated media platforms include the industry's leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro.
Media Contact: Helen Northcutt, 205-313-0944, hnorthcutt@bassmaster.com or Dave Precht, 205-313-0931, dprecht@bassmaster.com.
