Thursday, September 3, 2015

Rusted Rooster Media and Hatch Marketing Group Forms Strategic Partnership

MIDLAND, Mich. – B+B Marketing Communications, an award-winning B2B marketing and communications firm, has formed a partnership with Rusted Rooster Media, one of the outdoor industry's top video production studios, and its sister company, Hatch Marketing Group, to provide strategic marketing and communications expertise.

Rusted Rooster produces some of the most riveting outdoor television series in the industry, including Dropped: Project Alaska, Limitless, Rival Wild and Sheep Shape. Rusted Rooster, along with Hatch Marketing, also provides brand insight and creative development for many of the most recognizable brands in the outdoor industry, including Winchester Ammunition, Buck Knives, PSE Archery, Scent-Lok, Rage Broadheads, Tink's Deer Lures and Grizzly Coolers. With global capabilities in advertising, digital media, design strategies, experiential marketing and public relations, B+B is equipped to bring innovative, integrated solutions to both Rusted Rooster and Hatch Marketing.

"B+B has a proven ability to enhance messaging and creative storytelling through thoughtful strategies that unify messaging across all communications channels. Their proven approach will allow us to serve our client needs more fully while also helping us augment our own relationships within the outdoor industry," said Jason Brown, Rusted Rooster co-owner and executive producer.

"We are thrilled to have found the right strategic partner in Rusted Rooster and Hatch. Rusted Rooster sets the benchmark in the industry for capturing the essence of the outdoor experience. This partnership will allow us premier access to expand our client base by doing what we do best – inspire creativity and create business value through strategic communications and marketing," said Chris Malecki, vice president, Client Accounts, B+B.

As a strategic advisor to Fortune 500 companies and non-profits, B+B provides a unique complement to Rusted Rooster's expertise in video production and the outdoor industry.

"B+B and Rusted Rooster share a passion for helping clients find creative ways to connect more deeply with their target audiences," said Chris Keefer. Keefer and his brother, Casey, are co-owners of Rusted Rooster and television personalities.

Casey Keefer added: "Together, we can add focus and firepower to building awareness and expanding the brand of Rusted Rooster and our clients."

About Hatch Marketing Group and Rusted Rooster Media

Hatch Marketing Group is a forward-thinking marketing and advertising firm that has built a new breed of branding by combining bright, young minds with seasoned industry veterans. Hatch specializes in branding, design and production to execute highly effective marketing campaigns. Hatch also works in unison with Rusted Rooster Media to offer full-service productions in the hunting, fishing and outdoor lifestyle spaces. Rusted Rooster Media is an all-inclusive production house headquartered in Midland, Mich. The Rooster team is led by creative pioneer Jason Brown and television personalities Chris and Casey Keefer.

About B+B

Founded in Midland, Mich., in 1994, B+B is a marketing communications firm that crafts inspiring creative work anchored by strong strategy. Clients range from global Fortune 500 companies to regional businesses and nonprofits. The firm provides a full range of services including creative and strategic planning, copywriting, speechwriting, graphic design, and meeting and event planning. In addition to its Michigan office, B+B operates an Atlanta-area location in Decatur, Ga.


Contact: Katie Wilberding
Director of Marketing, Hatch Marketing Group
katie@hatchmg.com
989.423.1594