Meet a new member of the Bass Pro Shops family

SPRINGFIELD, Mo. – This week's Bass Pro Shops Outdoor World radio show will focus on a new member of the Bass Pro Shops family. Our featured guest is Rusty Sellars, the Founder and CEO of True Timber Outdoors. The hour-long radio show will air Saturday, July 4, at 10 a.m. and 5 p.m. ET on RURAL RADIO SiriusXM Channel 80.

Sellars will talk about the new camouflage hunting clothing by True Timber. Rusty will share the incredible story of how he started his successful company, True Timber Outdoors, and why he decided to make camo hunting pattern his core business.

Each week, Bass Pro Shops Outdoor World draws upon outdoor experts from across the country, including those within the Bass Pro Shops family. Rob Keck, Bass Pro Shops' director of conservation, and his guests, provide listeners with the latest information about hunting, fishing, and wildlife conservation.

About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 93 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. Each store is designed to reflect the local area's outdoor traditions and offers an authentic outdoor shopping destination. The company's Tracker Marine Group® (http://www.trackermarine.com/), a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com), voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit http://www.basspro.com/. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.

About RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 international satellite radio station devoted to serving rural needs and interests. RURAL RADIO is slated to launch in the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the station are located in Nashville, TN and corporate headquarters are in Omaha, NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns and on acreages. Details on SiriusXM at www.siriusxm.com/ruralradio. Facebook: www.facebook.com/RURALRADIO80 and Twitter @RURALRADIO80

Media Contact: Katie Mitchell, kamitchell@basspro.com, 417-873-5618 or Luci March, lmarch@basspro.com, 417-873-5655