Friday, May 29, 2015

Bass Pro Shops Outdoor World radio explores how outdoor enthusiasts can Tread Lightly!

Bass Pro Shops Outdoor World radio explores how outdoor enthusiasts can Tread Lightly!

Plus, take a tour of Big Cedar Lodge and Top of the Rock, renowned for rustic elegance and outdoor recreation in the Ozarks

SPRINGFIELD, Mo. – Bass Pro Shops Outdoor World radio features Lori McCullough, CEO of Tread Lightly! and Sydney Dougherty, marketing coordinator for Big Cedar Lodge. The hour-long radio show airs Saturday, May 30, 2015, at 10 a.m. and 5 p.m. Eastern time on RURAL RADIO's SiriusXM channel 80.

Tread Lightly!, a nonprofit organization, works to promote responsible outdoor recreation through ethics education and stewardship. In addition to discussing Tread Lightly!'s work, McCullough also talks about a new program designed to grow Tread Lightly!'s member base. Individuals who join or renew their Tread Lightly! membership between now and Sept. 30, 2015, will be automatically entered into a drawing for a chance to win an Arctic Cat 2015 Wildcat Trail XT side by side and high-value Bass Pro Shops gift cards. For more information, visit, http://treadlightly.org/join/individual/.

Dougherty describes how Big Cedar Lodge, located in the heart of the Ozarks, is the ideal spot for family vacations, weddings and business meetings. Voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S., Big Cedar Lodge combines rustic elegance and contemporary luxury in a beautiful natural setting. Plus, nearby Top of the Rock and Dogwood Canyon offer hiking, golf, boating, fishing, horseback riding, cave tours and more. Dougherty also gives listeners a tour of the brand new Big Cypress Lodge, located inside Bass Pro Shops at the Pyramid.

Each week, Bass Pro Shops Outdoor World draws upon outdoor experts from across the country, including those within the Bass Pro Shops family. Keck, Bass Pro Shops' director of conservation, and his guests provide listeners with the latest information about hunting, fishing and wildlife conservation.

Bass Pro Shops operates 92 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million outdoor enthusiasts every year. Each store is designed to reflect the local area's outdoor traditions and offers an authentic outdoor shopping destination. For more information, visit http://www.basspro.com.

About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 92 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company's Tracker Marine Group® (http://www.trackermarine.com/), a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com), voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit http://www.basspro.com/. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.

About RURAL RADIO, L.L.C.: RURAL RADIO is a 24/7 international satellite radio station devoted to serving rural needs and interests. RURAL RADIO is slated to launch in the U.S. and Canada on SiriusXM channel 80. Broadcast operations for the station are located in Nashville, TN and corporate headquarters are in Omaha, NE. The channel is affiliated with Rural Media Group, Inc. RURAL RADIO's program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, western sports, and living the country life in small towns and on acreages. Details on SiriusXM at www.siriusxm.com/ruralradio. Facebook: www.facebook.com/RURALRADIO80 and Twitter @RURALRADIO80

Media Contact: Tammy Sapp, tsapp@basspro.com, 417-873-5022