NEWTOWN, Conn. - The National Shooting Sports Foundation® (NSSF®), the trade association for America's firearms industry, is pleased to announce that Gold Coast Armory has made a donation in the amount of $22,000 to NSSF in support of the organization's premier shooting event series, the Rimfire Challenge. Florida-based Gold Coast Armory, a wholesale supplier of ammunition, currently serves as the distributor for the competition's Rimfire Challenge Ammo Roundup Program, which ensures match directors have a steady supply and selection of .22 Long Rifle ammunition available to sell to local competitors at reasonable prices.

"We are thrilled to have Gold Coast Armory make a donation of this magnitude to the Rimfire Challenge Program," said Zach Snow, NSSF Manager, Shooting Promotions. "This kind of monetary commitment is crucial to building on the success of last year's program through community outreach and new shooter recruitment efforts, and Gold Coast's generosity demonstrates just how important programs like the Rimfire Challenge are to our mission of promoting, protecting and preserving hunting and the shooting sports."

"We are pleased to be able to continue to be of service to the shooting sports industry through our support of this program," said Dan Wolgan, owner of Gold Coast Armory. "Developing new shooting enthusiasts by introducing them to the sport is the best thing we can do to ensure the survival of our industry and protection of our firearms rights."


About the Rimfire Challenge
Originally developed by Ruger and formerly known as the Ruger Rimfire Challenge, today's Rimfire Challenge is currently administered by the NSSF, the trade association for the firearms, ammunition, hunting, and shooting sports industry. Designed to introduce new shooters to the shooting sports in an exciting and family friendly format, Rimfire Challenge matches focus on competition with .22-caliber rifles and pistols. Matches are open to shooters of all ages and shooting experience levels, with events conducted on ranges nationwide.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, visit www.nssf.org.

Media Contact: Bill Brassard Jr. (203) 426-1320