Tuesday, March 31, 2015

Cabela's Recognizes Merchandising Vendors

SIDNEY, Neb. (March 31, 2015) – Cabela's has recognized a select group of its merchandise suppliers for superior performance and partnerships throughout 2014.

"Our success would not be possible without the relationships we have with our vendor partners," said Roger Verhulst, Cabela's Senior Vice President of Merchandising. "Of the thousands of vendors that we work with, these partners truly stand above the rest for the collaboration they've demonstrated over the past year. We are pleased to recognize this very select group and are grateful for their commitment to both our business and our loyal customers."

The company presented the Vendor of the Year award to its top merchandising partner for overall performance and collaboration with Cabela's. Additionally, vendor of the year awards were presented for the company's Hunting, General Outdoors and Softgoods divisions. These awards were presented to select partners based on several specific measures directly influencing sales, customer-service goals, inventory, margin and other contributing factors.

  • Cabela's Vendor of the Year award winners:
  • Cabela's Overall Vendor of the Year - Vortex Optics
  • Hunting Division - Garmin Ltd.
  • General Outdoors Division - Navico
  • Softgoods Division - Sitka Gear


Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, offers thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as clothing and outdoor-themed gifts and furnishings. The company is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.


Media Contact:
Nathan Borowski
308-255-2861
Cabela's Incorporated