Friday, December 19, 2014

Michael Waddell's Bone Collector Selects Stone Road

Pittsburgh, Penn. - One of the most prolific brands ever in the outdoor industry, Michael Waddell's Bone Collector, looks to dramatically increase its online footprint, eCommerce production, and social media engagement by contracting the internet and social media marketing specialists at Stone Road Media. The partnership looks to maximize the massive reach of Bone Collector and build an even stronger #Brotherhood following.

Focused on providing inbound marketing strategies and execution to hunting and fishing brands, individuals, and products, Stone Road Media will be overseeing Bone Collector's search engine optimization (SEO), social media platforms, creation of original and exclusive online content, and an enhanced website and eCommerce experience.

"Anyone who has hunted even a couple days in the U.S. over the last decade, has heard of Michael Waddell and Bone Collector," states Steve Smolenski, CEO for Stone Road Media. "Working with Michael Waddell's Bone Collector is almost surreal, in that it is probably the most powerful, licensed brand the outdoor industry has ever seen, outside the camo sector."

Bone Collector's Jim Schiefelbein, states "We are really excited to be working with the team at Stone Road Media to continue the growth of Bone Collector's online impact."

Smolenski concludes, "Our team is made up of outdoorsmen and women, who eat, breathe, and sleep hunting and fishing. We don't focus on the outdoor industry because it's our job, but because it's our way of life."

Schiefelbein adds, "It is refreshing to be working with a team that not only understands the complexity of the web, but also has a true passion for the outdoors and our brand's needs."

Michael Waddell's Bone Collector and Stone Road Media will reveal the new Bone Collector website and enhanced online experience at the 2015 SHOT Show.

For more information about Stone Road Media, or to book an APPOINTMENT with them at ATA or SHOT Show next month to review your online strategies, contact:
Heather Delacoma
Sr. Project Manager/PR
Stone Road Media - www.stoneroadmedia.com
724-803-5804