(Brookings, SD) Cabela's, the World's Foremost Outfitter, will be adding Arctic Ice to it vast offerings online and in retail stores throughout the country beginning in 2015. Cabela's currently has 56 U.S. retail locations with 16 additional locations announced, according to the website.

"We are extremely pleased to see our product in Cabela's" stated Brian Robinson, Arctic Ice V.P. of Sales. "Their reputation as the World's Foremost Outfitter is well deserved and we feel that Arctic Ice is a great fit for their customer base. The Cabela's customer has come to expect quality and that's exactly what Arctic Ice delivers - quality construction for a lifetime of cooling with no wet mess."

'The Arctic Ice line of products are non-toxic and re-usable for a lifetime, making them a perfect choice for the quality conscious customer interested in keeping their coolers cold with no mess and very little environmental impact. As an added bonus, the Arctic Ice containers are uniquely designed with an expanded surface area to ensure quicker and more efficient cooling than traditional flat containers or bagged products. This dimpled design also adds to the structural integrity of the panel to provide a lifetime of rugged use."

Cabela's is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Cabela's growing number of retail stores and direct business offer a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.

Based in Brookings, South Dakota, Arctic Ice manufactures high performance freezer panels designed to keep coolers at specific, pre-defined temperature ranges. Arctic Ice panels provide anyone who enjoys the outdoors a way to keep their coolers cold, or frozen, without the mess or waste of ice. The panels are also dishwasher safe and designed to last a lifetime.

For more information on Arctic Ice, go to www.arctic-ice.com or contact them at: info@arctic-ice.com

For more information on Cabela's, go to:

www.cabelas.com