New store is company's third in Canada and will salute the area's diverse landscapes, abundant wildlife, and outdoor traditions.

NIAGARA-ON-THE-LAKE, Ontario - When the doors of the Bass Pro Shops Niagara-on-the-Lake Outpost swing open on Nov. 19, visitors will be amazed at how artisans have captured the beauty and outdoor opportunities found in this southern part of the Ontario province. Bass Pro Shops Outpost opens Nov. 19 in Niagara-on-the-lake, Ontario

Visitors can expect to be immersed in the spectacular beauty and unique profile of the Niagara Escarpment. Located between two Great Lakes - Erie and Ontario - it boasts beaches, rivers, highlands, lowlands and, of course, Niagara Falls.

Each Bass Pro Shops store features a unique design and is stocked with gear that's specific to the region. The Niagara Bass Pro Shops Outpost, the company's third location in Canada, will feature 81,250 square feet of outdoor-themed paradise.

Bass Pro Shops and Niagara-On-The-Lake - A Natural Fit. Niagara-On-The-Lake, Ontario, is the perfect place for Bass Pro Shops to set up shop. The Niagara Outpost captures the area's beauty from the mouth of the Niagara River to the shores of Lake Ontario.

The décor at this mecca for outdoor fun highlights the area's stunning scenery and native fish and wildlife species. And, at the soon-to-open Bass Pro Shops Outpost, residents and visitors can now gear up to enjoy the region's world-class fishing, boating, hunting, camping and hiking.

The Bass Pro Shops Outpost store is located at the intersection of Glendale Avenue and Taylor Road, and is directly parallel to the Queen Elizabeth Parkway- the gateway to the Niagara Peninsula. It is scheduled to open Wednesday, Nov. 19, after a ribbon-cutting ceremony that begins at 6 p. m.

Bass Pro Shops - Store, Museum, Art Gallery, Entertainment and More Bass Pro Shops uniquely designed, award-winning stores are often considered to be part museum, art gallery, antique store, aquarium, and centers for conservation education and fun. They also offer the area's largest selection of high-quality outdoor gear and a staff of professionals who are passionate and knowledgeable about the outdoors and able to help outdoor enthusiasts gear up for their adventures.

Massive log and rock work, a large indoor aquarium and water feature stocked with native fish species, hand-painted murals, museum quality fish and wildlife mounts, photos, and artifacts will all pay tribute to the region's great outdoor heritage.

Learn About Bass Pro Shops Dedication to Conservation Since the beginning, Bass Pro Shops Founder Johnny Morris has been dedicated to inspiring people, especially youth and families, to love, enjoy and conserve the great outdoors. That commitment, demonstrated over the course of several decades, is a big reason why Bass Pro Shops is known as the outdoor industry's corporate conservation leader. Bass Pro Shops has partnered with and supports the efforts of many conservation organizations that work to conserve and manage the nation's natural resources. The company's key conservation initiatives include fish and wildlife habitat improvements, conservation and outdoor skills education, improving water quality and quality of our lakes and springs, and conservation advocacy.

The Conservation Partner Wall, which is located near the checkouts at the Niagara-on-the-Lakes Bass Pro Shops Outpost, reflects that commitment to conservation with a display showcasing the logos of national conservation groups that Bass Pro Shops partners with.

"The people of our company believe very strongly that the future of our industry, the sports we serve, and the sports we personally enjoy are absolutely more dependent upon our conservation efforts and how we manage our natural resources than anything else, " said Bass Pro Shops founder Johnny Morris. "It is far more important than any catalog we mail, any new store we open, or any new product our vendor creates. "

Decorating With Nature in Mind Hand-painted murals wrap the store's interior and depict familiar scenes of the region. One gets the sense of traveling through the Bass Pro Shops Outpost opens Nov. 19 in Niagara-on-the-lake, Ontario Canadian landscape as the murals transport the viewer through a series of panoramic vistas-all beautifully replicated with the stroke of an artist's brush. Through the use of special lighting techniques, the murals take on a living, breathing quality.

The all-wood lobby features log timbers, a large, stacked rock fireplace, and a balcony with trophy wildlife mounts. The furniture, artifacts, and antique hunting and fishing gear create a rustic lodge look.

The clerestory area, or upper part of the wall near the ceiling, features large, wrap-around murals depicting several familiar Canadian landmarks from New Brunswick on the east coast to British Columbia on the west coast. The murals are unique in the fact that what starts out many times as a simple painting extends into an actual fish or wildlife mount or some other property creating a 3-D effect. Vintage photos and gear complete the scene and highlight the area's original sportsmen and women.

Each department in the store has its own imagery theme of murals and dioramas of wildlife in landscapes of local mountain ranges, coastal areas, rivers, and lakes. Some of those include:

• The footwear department features an informational mural about the Niagara Escarpment and the Bruce Trail.
• A beautiful woodlands scene is represented in the hunting department; white-tailed deer, wild turkeys, and black bear comprise a diorama over the gun counter.
• A mural of the Niagara River and the famous Niagara Whirlpool is in the fishing department. King salmon, muskie, lake trout, steelhead and smallmouth bass fish mounts complete the scene.
• The fly shop mural portrays Cataract Falls and the Credit River with fish mounts of brook, rainbow, and brown trout.
• The marine department offers fishing and boating photos in addition to various fish mounts.

The 13,000-gallon freshwater aquarium is a focal point of the store and features a 3-D diorama of a waterfall with big horn sheep, and mountain goats against a backdrop mural of British Columbia's Mount Assiniboine. The aquarium will be stocked with approximately 100 fish native to the area such as largemouth and smallmouth bass, yellow perch, brook trout, rainbow trout, brown trout, black crappie, freshwater drum, channel catfish, and more.

Wildlife Exhibits Showcase Canadian Species Displays throughout the store will feature museum-quality mounts of wildlife native to Canada such as moose, black bear, white-tailed deer, timber wolves, caribou, grizzly bear, elk, mule deer, Dall sheep, mountain goats and more.

Bass Pro Shops dedication to detail is evident wherever visitors look as artisans work to create a visual style unique to that store, including handcrafted ornate metal fire screen doors, iron railings, sconces and more. Bass Pro Shops Outpost opens Nov. 19 in Niagara-on-the-lake, Ontario

The Merchandise Matches Local Shoppers' Needs But the attention to detail doesn't stop with store design and imagery elements. The same consideration is given to merchandise selection. Visitors will have the area's largest array of freshwater rods, reels and fishing accessories to choose from - all specially selected for the area.

The White River Fly Shop, featuring antique and collectible fly fishing memorabilia, has a vast selection of the latest in fly fishing gear. Experts will continue the art of hand-tying flies on site and assisting customers in making the perfect selection.

In the hunting department, customers will find an equally impressive array of hunting clothing and gear while the archery department offers a bow set-up shop.

More than a hunting and fishing store, visitors also will find items perfect for camping, hiking, outdoor cooking, bird watching or whatever their outdoor pleasures may be. A gift and nature center offers a variety of items such as:

• Artwork
• Lamps
• Bird feeders
• Furniture
• Home decorating items
• Gifts for the holidays
• Cooking accessories such as cookbooks, spices, grills, and jerky making items.

A wide selection of men's and women's footwear and apparel, featuring popular brands including Columbia, North Face, Bob Timberlake, and RedHead, are also available.

The marine and boat center displays a full range of boats from Tracker Marine, the world's largest manufacturer of fishing boats. From big water boats to small fishing boats, canoeing and even kayaking, customers will find exactly what they need to have fun on the water with selections from Tracker, Nitro, Tahoe, Sun Tracker, Mako, Ascend and more. An on-site, state-of-the-art boat service center with three service bays also will be available for customers' convenience for boat rigging as well as a full-time master service technician. In addition, Bass Pro Shops is the nation's leading Arctic Cat® dealer.

Bass Pro Shops Outpost has hired more than 200 associates from the Niagara-on-the-Lake area. The store will also offer free outdoor skills workshops throughout the year for adults, kids and families that will help maximize outdoor fun by teaching new skills and improving existing ones.

A special Evening for Conservation to help benefit area conservation groups will take place the night before the official grand opening. This exciting, celebrity-packed event is free and open to the public. Information regarding this event will be available soon.

For more information regarding the store visit Bass Pro Shops Niagara-on-the-Lake Outpost.

For general video about Bass Pro Shops visit http://youtu.be/Nib4BEQl2-k





About Bass Pro Shops® Bass Pro Shops®, which specializes in outdoor fun, operates hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company's Tracker Marine Group® (http://www.trackermarine.com), which has produced the number one selling brand of fishing boats for more than 35 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com), voted number six by Travel + Leisure Magazine as World's Best Hotels for Families. For more information, visit http://www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.

Contact:
Katie Mitchell,
Bass Pro Shops,
Communications Manager
(417-873-5618)
kamitchell@basspro.com